MARTINI

MARTINI

January 04, 2011 05:00 ET

Kick Start the New Year in Style With MARTINI and Soda

The Lighter Way to Enjoy Wine

LONDON, UNITED KINGDOM--(Marketwire - Jan. 4, 2011) - New Year is filled with promises, good intentions and huge determination to undo the excesses of Christmas… Dieting and cutting down on alcohol are probably the most common and easiest New Year's resolutions to make, and also the easiest to break!

So here is some great news: there is no need to compromise anymore – with MARTINI® you can enjoy a delicious and refreshing drink and keep up with your resolutions! A true icon of Italian style, MARTINI® is beloved by Italians and fans around the world as the perfect drink to enjoy when catching up with family and friends. Mixed with Soda as a stylish Italian spritzer, it is a lower alcohol and calorie option than your usual cocktail or glass of wine – bellissimo!

MARTINI® Bianco and MARTINI® Rosato are light and refreshing, and when mixed with soda, they contain nearly half the calories of a large glass of white wine. MARTINI & Soda (70ml MARTINI® Bianco or Rosato and 100ml soda over plenty of ice) is just 1 unit of alcohol and 105 calories per drink compared to 185 calories and over 3 units of alcohol for a large glass of white wine (250ml).

So whether you choose MARTINI Bianco, a fine blend of Italian white wine with delicate notes of vanilla and citrus, or MARTINI Rosato, with its beautiful pink colour and hints of cinnamon and raspberry, MARTINI & Soda is your new secret to Italian chic!

Notes to Editors:

MARTINI® is a true Italian icon. Established in 1863 it was born out of the dedication and passion of two men; Alessandro Martini and Luigi Rossi. 140 years later it continues to embody the Italian lifestyle and is enjoyed all over the world. Other variants in the MARTINI® collection include MARTINI® Rosso, MARTINI® Extra Dry and MARTINI® Gold by Dolce&Gabbana.

There are two photos included with this Press Release.

www.drinkaware.co.uk

To view the photos included with this release, please visit the following links:

http://www.marketwire.com/library/20101217-Rosato800.jpg

http://www.marketwire.com/library/20101217-Bianco800.jpg

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