SOURCE: Kickbox

Kickbox.io

June 25, 2015 17:00 ET

Kickbox Integration Delivers Email Verification Solution to Campaign Monitor Customers

DALLAS, TX--(Marketwired - June 25, 2015) - Kickbox.io, an emerging leader in email address verification, today announced an integration for marketers utilizing simple and elegant email marketing software, Campaign Monitor, to help them easily perform bulk email address verifications on any opt-in email list. This new integration empowers Campaign Monitor customers to improve deliverability and email performance by identifying non-existent and low-quality contacts.

The Kickbox integration aims to solve one of the biggest pain points facing email marketers today -- the arduous task of list maintenance. Campaign Monitor's customers, more than 120,000 companies, now have the option and added flexibility of importing and exporting email lists, of any size, between the two platforms for email verification. This eliminates the need for manual list pruning which can be laborious, especially when trying to manage large volumes of email addresses.

Kickbox’s integrated email verification solution identifies email addresses as Deliverable, Undeliverable, Risky or Unknown and even provides a Kickbox Sendex™ score to further rate the quality of each email address.

With Kickbox, Campaign Monitor customers can gain valuable insights about their email lists and use the results to better segment and target their audiences, adjust email marketing strategies and make tweaks to ensure their email marketing reputation remains pristine.

"We're passionate about helping businesses grow with email marketing," said Mercer Smith-Looper, Integrations Specialist, Campaign Monitor. "Our technology integration partners help customers get the most from their email campaigns and Kickbox is exceptional at working with customers to get their email lists squeaky clean."

To celebrate the new integration, Kickbox is offering all Campaign Monitor customers 10% off email verification services, for life. The discount applies to users verifying an email list using the Kickbox/Campaign Monitor integration and real-time verifications at the point-of-capture using the Kickbox API.

A User's Story :: Using Kickbox Results to Optimize an Email List

There are multiple ways the new Kickbox integration can benefit email marketers, agencies and enterprise customers using Campaign Monitor.

Take Shannon for example, she works at a marketing agency and uses Campaign Monitor exclusively to execute email marketing initiatives for her clients. When the agency lands a big client with a large, aging email list, Shannon can use the new Kickbox integration to optimize her client’s email list and easily determine the validity of each email address, avoiding the high price of sending emails to bad addresses.

Let’s say her results contained a large number of Deliverable email addresses, a negligible number of Unknown and an unusually high number of Risky and Undeliverable addresses.

Had Shannon skipped the verification process, the high number of bounces would have raised red flags, alerting her email service provider of suspicious activity, commonly associated with fraud or abuse, and potentially put her email reputation and good standing with Campaign Monitor at risk.

Kickbox offers a 95% Deliverability Guarantee on email addresses identified as Deliverable. For that reason, Shannon may choose to keep Deliverable results, omit Undeliverable results and separate Risky results, pending additional analysis, to avoid contaminating her newly-cleaned list and prevent having a negative impact on future email campaigns.

About Kickbox
Kickbox, LLC, provides email address verification solutions to businesses of all sizes -- from SMBs to Fortune 500 companies -- and helps email marketers separate low-quality addresses from high-value contacts. Kickbox offers on-demand verifications for verifying bulk email lists, as well as, real-time verification solutions to verify emails at point-of-capture via the Kickbox API. The Kickbox API can integrate into any CRM, POS, web form or other opt-in mechanism.

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