SOURCE: Kickfire


March 03, 2010 18:23 ET

Kickfire Teams Up With BI Research to Debunk Common Myths About Delivering Business Analytics

Colin White, a Recognized Business Intelligence and Data Management Expert, Will Detail How New Approaches Reduce Cost and Complexity of Business Analytics

SANTA CLARA, CA--(Marketwire - March 3, 2010) -  Kickfire™, Inc., the price/performance leader in analytic appliances, announced today that Colin White, founder and president of BI Research, a leading research and consulting firm specializing in business intelligence and data management, will keynote a Kickfire-sponsored web seminar entitled "Top 7 Myths about Delivering Business Analytics Debunked." The free web seminar will be held on March 4 at 2pm ET. To register, please visit

White will draw upon his 35 years of BI and IT experience to detail how analytics can provide organizations with a competitive advantage. He will provide insights, based on client experiences, into how organizations can dramatically drive down the cost, complexity and time to deploy analytics solutions. According to White, analytic appliances, open source solutions and tools that support interoperability to fully leverage an organization's IT investment are innovations worthy of consideration. 

According to White, there are many myths about what it takes to extend analytics out to the business units and departments. Myths such as:

  • IT can't afford to give every department the analytics they need;
  • It takes months to deliver the first analytical results;
  • Analytics can only be created using specialized IT knowledge;
  • Creating complex and ad hoc analytics is difficult and time consuming;
  • Expensive hardware is required for good analytical performance;
  • Cutting costs requires sacrificing analytical performance;
  • Analytic solutions are expensive to administer and support.

White will debunk these myths and provide a practical explanation of what organizations can do to deliver the much needed business analytics. "Innovation has led to greatly improved performance and lower prices, which is crucial if companies want to stay competitive," White said. "The goal of this web seminar is to inspire the audience to look at new ways to address the business needs for analytics with newer approaches that are not plagued by the problems of the past -- namely cost, complexity and long deployment cycles," he said.

White will be joined on the web seminar by Kickfire Senior Vice President Richard Nieset, who will discuss Kickfire's innovative analytic appliance, which combines the industry's first SQL Coprocessor with a compressed column-store database to provide industry-leading price/performance. Kickfire appliances leverage open source software and commodity components to further drive down costs, ensure compatibility and rapid deployment. Nieset will detail a Kickfire case study in which he customer adhered to White's advice and achieved its goal of quickly and cost-effectively deploying high-performance analytics to a line of business.

About Kickfire
Kickfire's analytic appliance is the price/performance leader in data warehousing. Based on a patented SQL Chip that packs the power of tens of CPUs into an exceptionally small, low-power form factor, Kickfire delivers a quantum leap in performance efficiency -- avoiding the hardware build out, power, and space costs of traditional data warehouse offerings. By delivering blazingly fast query performance out of the box, Kickfire's plug-and-play appliance enables organizations to enjoy faster time-to-insight for demanding business intelligence, reporting, and analysis. Kickfire appliances scale from gigabytes to terabytes and are based on Linux and commodity hardware. They leverage the openness of MySQL and its entire ecosystem to ensure compatibility and rapid deployment. Kickfire is backed by blue-chip venture capital firms: Accel Partners, Greylock Partners, The Mayfield Fund and Pinnacle Ventures. For more information, please visit

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