SOURCE: Tasteful Selections

Golden Sun Marketing

April 01, 2014 11:09 ET

Kid-Friendly Potato Preparations Benefit Leukemia Research

13-Year-Old Chef Jack Partners With Tasteful Selections Specialty Baby Potatoes for the Cause

BANCROFT, WI--(Marketwired - April 01, 2014) - Chef Jack Witherspoon and Tasteful Selections™ team up to create recipes and videos featuring Tasteful Selections specialty potatoes to support Jack's cause to find a cure for leukemia and encourage kids to eat healthy.

The inspirational 13-year-old has received national attention for his incredible accomplishments at such a young age. Chef Jack began cooking to benefit research at the age of 6, during recovery from leukemia. He was first diagnosed at 2 years old, and has relapsed twice since. This past year he endured a bone marrow transplant, but continues his passion of cooking for the cause and is enthusiastic to partner with Tasteful Selections. His story has been featured on multiple talk shows including The Tonight Show with Jay Leno, The Queen Latifah Show, and Food Network's Rachael Ray Show.

Chef Jack will develop several recipes with Tasteful Selections specialty potatoes, and share his cooking instructions through videos. Tasteful Selections will feature these recipes on their website and promote his cause on social media. Giveaways on social media include Jack's award winning cookbook, "Twist It Up," which features 60 of his favorite original recipes. A portion of the cookbook's proceeds are donated to Jack's permanent endowment at Miller Children's Hospital in Long Beach, Calif., and to Beckstrand Foundation, where Jack is the pediatric spokesperson.

"It is rewarding to support an inspiring young kid with such a worthy cause," says Russell Wysocki, President and CEO of RPE. "Chef Jack's recipes highlight the health benefits of Tasteful Selections with simple preparations that encourage kids to prepare and enjoy potatoes."

Tasteful Selections™ are specialty baby potatoes with unique size and flavor profiles that are available at more than 8,000 retail stores nationwide. The Tasteful Selections™ brand means convenience with its ready to cook potatoes -- they are thin-skinned and pre-washed and their "bite right" sizing is popular for easy, quick and consistent cooking.

Tasteful Selections™ potatoes are grown year-round in the Bakersfield, Calif., area and are available at supermarkets nationwide. For store locations, recipes and more, visit TastefulSelections.com.

About Tasteful Selections

Tasteful Selections LLC is a joint venture of RPE, CSS Farms and Plover River Farms Alliance Inc. They are a vertically integrated grower, shipper and marketer of premium specialty potatoes with unique attributes for size and flavor.

About RPE

RPE, a second generation family farm, is a category leader and key grower/shipper of year-round potatoes and onions. RPE prides itself on maintaining a high level of business integrity that includes commitments to environmental sustainability, as well as category innovation and retail solutions.

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