SOURCE: Kid Sport Gear

December 19, 2006 09:00 ET

Kid Sport Gear Launches New Service That Dramatically Improves How Parents Obtain Top Quality Sports Equipment for Their Children

Combination of Proprietary Technology and Network of Athlete Representatives Means Parents Eliminate the Hassles of Finding Sporting Goods, While Leagues Add Valuable New Funding Source

PALO ALTO, CA -- (MARKET WIRE) -- December 19, 2006 -- Kid Sport Gear™, Inc., a leader in sports equipment marketing and distribution, today launched its new service and system making it easier than ever before for parents to obtain the right sports equipment for their children.

Kid Sport Gear, Inc. (KSG) was founded in 2006 by a team of technology, marketing, retail and distribution specialists. Each of the company's founders has first hand experience of the hassles associated with buying sports equipment for their children and for themselves as competitive athletes.

Supported by a unique business model and a sophisticated technology infrastructure, KSG works with youth sports programs such as area Baseball, Softball and Soccer Leagues to offer a comprehensive and value-based apparel and equipment line to parents and their children. The company targets young athletes between the ages of 5 and 14 and helps to equip them with correctly fitted and performing sporting goods. The products are offered to parents by KSG's Sports Specialists, typically former or current college or semi-professional athletes and coaches.

KSG is marketing the programs in California with plans to roll-out to 26 locations throughout the country by the end of 2007. "Any parent that has faced the mad rush to buy kids sports equipment prior to a new season will immediately identify with KSG's mission," said Joe Yeager, vice president of business development at Kid Sport Gear. "The tremendous response from league officials and parents has centered on the convenience and the quality we can offer. KSG has been able to work with the leagues to offset the rising costs associated with organized sports. The partnership requires little or no effort on the league's part, and we believe that our contribution to the communities and their young athletes will make a difference."

Kid Sport Gear's interaction with local and regional sports leagues is centered on a multi-faceted relationship with young athletes and their parents. Highlights of this include:

--  Equipment ordering is integrated into the league sign-up process
--  Sports Specialists help parents select from a hand-picked selection of
    sporting goods and training aids
--  Parents order goods through a simple system and items are shipped to
    players before the season starts
--  Leagues participate in revenue-sharing to boost operating budget
About Kid Sport Gear

Kid Sport Gear, Inc. ( is a Palo Alto, CA-based distributor and marketer of sporting goods. The company forms strong partnerships with sports leagues to make it easy and convenient for parents to obtain high quality equipment and apparel for their children. Kid Sport Gear (KSG) has established a network of Sports Specialists that interact closely with parents to ensure that their children are using the right equipment for their size and skill level. KSG has also developed a technically advanced and proprietary marketing, training and distribution system to extend and enhance the new channel it has opened within the sporting goods industry.

Contact Information

  • Contact:
    Peter Mansfield
    Vice President of Corporate Marketing
    Phone: (650) 331-7361 x4
    Email Contact