SOURCE: HookLogic


October 12, 2010 07:00 ET

Kiddicare Announces Partnership With HookLogic

UK's Premier Online Nursery and Baby Supplier Unveils New Merchandising Opportunities for Its Suppliers

PETERBOROUGH, UK--(Marketwire - October 12, 2010) -  Kiddicare, the largest privately owned nursery and baby supplier in the UK, announced today its partnership with HookLogic, provider of e-commerce media solutions and services. Thanks to HookLogic's technology platform, this exciting joint venture, which is the first retail partnership of its kind within Europe, will create new and innovative merchandising opportunities allowing Kiddicare's suppliers to target shoppers within and around the e-commerce environment.

E-commerce media, powered by HookLogic, will enable Kiddicare to sell premium brand and product placements within its online shop. Brands currently offered in store, including Phil & Teds, Maclaren and Britax, will have opportunities to showcase their brands and individual products throughout the website, in key locations along the shopper's path.

Suppliers will now be able to advertise in over 30,000 locations across the site and placements available will include featured brand spots on the homepage, product category sponsorships, sponsored results within search sorts, and banners.

The advertising planner will be initially managed by the in-house team at Kiddicare. However, the aim is that suppliers will ultimately be able to book and manage their own advertising on

The partnership is the latest of many innovations offered by, named one of the best ecommerce sites of 2009 by Econsultancy and 2009 Multi-channel Retailer of the Year at both the Retail Systems Awards and the E-commerce Awards for Excellence.

Scott Weavers-Wright, partner at Kiddicare, says: "We're pleased to be able to offer premium placements to our suppliers, creating new opportunities for them to enhance recognition among their targeted shopper segments. And we're able to do this while enhancing, rather than disrupting, the shopper experience.

"HookLogic has provided us with an innovative way to offer our suppliers the capability they have been demanding whilst helping Kiddicare to maximise the overall value of our shopper audience."

Ben Cooper, Director of Sales and Operations at HookLogic adds: "It's a pleasure to work with a retailer as innovative and forward-thinking as Kiddicare and we look forward to working closely together as we continue to grow Kiddicare's media programme capability."

Notes to editors

About Kiddicare: Established in 1974, Kiddicare is a family run business and proud to be the largest privately owned nursery and baby supplier in the UK, with 500,000 customers placing an order with us in the last 12 months. As a family run business, the company continues to strive to make life easier for families all over the UK. Kiddicare's 60,000sq foot showroom based in Peterborough ( is the largest in Europe and offers one of the widest ranges of baby products, accessories and equipment, stocking all your favourite baby brands including Quinny, Maxi-Cosi, Britax, Graco, Maclaren, Baby Bjorn, Cosatto and Phil & Teds under one roof. Learn more at

About HookLogic: HookLogic powers e-commerce media, a revolutionary way for brands and shoppers to connect in and around the e-commerce environment. For retailers, HookLogic drives a new, high-profit, media-based revenue stream. For marketers, HookLogic creates unprecedented opportunities to influence in-market shoppers at key decision points. Headquartered in New York City, the company has offices in Ann Arbor, MI and Manchester, UK. Clients include Expedia,, and Learn more at

Contact Information

  • For further information please contact:
    Jennie Cox / Clare McLean
    Email: Email Contact / Email Contact
    Tel: 020 7632 4800

    Carla Vicens
    blast! PR for HookLogic
    (919) 833-9975 x. 7003
    Email Contact