SOURCE: Kidfresh


May 26, 2011 08:00 ET

Kidfresh Donates More Than 12,000 Meals to Help Feed Children in Need in New York City

NEW YORK, NY--(Marketwire - May 26, 2011) - Kidfresh, the New York-based Company that pioneered natural and wholesome meals for children, donated an entire tractor trailer of their healthy, all-natural, vegetable-rich kids meals to City Harvest's 10th annual Feed the Kids food drive. Each year, Feed the Kids brings together companies, organizations, and individuals throughout the city to collect kid-friendly food for City Harvest between Mother's Day and Father's Day. This year, Kidfresh donated 12,216 of their healthy kids meals to help children in need in New York City.

This Kidfresh donation will help feed thousands of hungry children in the city. "There are1.4 million New York City residents, including over 400,000 children, living in households facing food insecurity today (1). We cannot sit and do nothing when 1 in 5 children don't know where their next meal will come from, right here in our community. One of Kidfresh's core values is about sharing and we are thrilled to be able to donate One of Kidfresh's core values is about sharing and we are thrilled to be able to donate over 12,000 healthy kids meals," said Matt Cohen, CEO and Founder of Kidfresh.

Thanks to City Harvest, approximately 30 agencies have received and distributed the meals in the New York area. Kidfresh donated two of their nutritious all-natural meals, Totally Twisted Pasta & Meatballs, a pasta dish complete with meatballs and tomato sauce hiding a half cup of vegetables, and Wagon Wheels Mac + Cheese, an all-time kids favorite enriched with hidden carrots in a creamy cheese sauce.

It is a known fact that children who eat nutritious meals perform better in school and have fewer health problems. "As we approach the summer months, the access children have to meals at school is reduced," said Jilly Stephens, City Harvest's executive director. "City Harvest began Feed the Kids to stock shelves at some of the food programs that often help fill in that gap. We are fortunate to be able to make this kind of wonderful delivery to them."

About City Harvest
Now serving New York City for more than 25 years, City Harvest ( is the world's first food rescue organization, dedicated to feeding the city's hungry men, women, and children. This year, City Harvest will collect 28 million pounds of excess food from all segments of the food industry, including restaurants, grocers, corporate cafeterias, manufacturers, and farms. This food is then delivered free of charge to nearly 600 community food programs using a fleet of trucks and bikes as well as volunteers on foot. Each week, City Harvest helps over 300,000 hungry New Yorkers find their next meal.

About Kidfresh
Kidfresh is the pioneer of natural, wholesome food that kids love to eat. Started by parents for parents, with the help of top pediatric nutritionists and chefs, Kidfresh embodies the concept of healthy nutrition for children and innovates by proposing all-time kid favorites with a new twist, like mac and cheese with hidden veggies. Kidfresh frozen meals packed with goodness are now available in the frozen aisle at supermarkets in the Northeast and South in the US and will be coming soon to supermarkets nationwide. To learn more and find a location near you, visit

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Contact Information

  • Contact:
    Viki Koletsos
    Tel: 212.686.4303 Ext. 22
    E-mail: Email Contact