SOURCE: Kidfresh


September 02, 2010 08:00 ET

Kidfresh Is Helping Parents With Busy Schedules Find Healthy Options at Mealtime

NEW YORK, NY--(Marketwire - September 2, 2010) -  Kidfresh, the company that pioneered natural and wholesome food for children, is helping parents who juggle busy schedules find healthy options at meal time.

A new school year is around the corner and for parents, this is the time for getting their family ready for the new semester, setting up after-school programs, scheduling doctors appointments, getting school supplies and all the other things that go into beginning a new routine.

Feeding the kids healthily is becoming more and more challenging for time-starved parents. So for this new school year, the resolution is to have less soda, less junk food and less high calorie snacks. Parents want kids to eat more fruits and vegetables because they know that children who eat nutritious foods are healthier and do better in school. A stunning 86% of moms cite nutrition as the most important characteristic in kids' meals. But there are many reasons why coming up with healthy back-to-school meals ideas can be a challenge for many of us:

  • It's hard to tell which foods are healthy,

  • Kids are sometimes reluctant to eat better -- many children are comfortable with a fairly narrow set of meals and are very sensitive to taste,

  • Parents are concerned that healthy food is too expensive,

  • It is hard to devote more time to meal preparation.

As a dad of two young children, Matt Cohen started Kidfresh four years ago when he and his wife realized how challenging it was to get convenient, healthy and affordable foods for their children. Kidfresh's team, including a top chef and a pediatric nutritionist, put a twist on classic kid favorites with Kidfresh new line of Kidfresh frozen kids' meals that are:

  • Designed for children: Yummy kid favorite recipes tested and approved by children,

  • Nutritionally advanced: 100% Natural: not a single drop of anything artificial. Full of Hidden Veggies: up to one half cup of hidden veggies pureed and snuck in the sauce of every Kidfresh entrée. Superior Nutrition: incorporates latest findings & nutrient-deficiency-assessments from the USDA & CDC,

  • Great value: $3.99 or less in most retailers -- much more affordable than organic foods,

  • Convenient: Quick and easy to prepare, in just a few minutes.

Although nothing can replace a home-cooked meal, Kidfresh meals help parents who juggle busy schedules find healthy options at mealtime. Kidfresh entrees make for a balanced warm lunch and/or dinner in just minutes. 

About Kidfresh

Kidfresh is the pioneer of natural, wholesome food that kids love to eat. Started by parents for parents, with the help of top pediatric nutritionists and chefs, Kidfresh embodies the concept of healthy nutrition for children and innovates by proposing all-time kid favorites with a new twist, like mac-and-cheese with hidden veggies. Kidfresh frozen meals packed with goodness are now available in the frozen aisle at supermarkets in the Northeast and will be coming soon to supermarkets nationwide. To learn more and find a location near you, visit

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