SOURCE: Kidfresh

Kidfresh

November 22, 2010 08:00 ET

Kidfresh Partners With Save the Children to Help Children in Need This Holiday Season

40 Days to Give to Children in Need -- Kidfresh to Give 10 Cents to Save the Children for Every New Facebook Fan and New Twitter Follower During the Holiday Season

NEW YORK, NY--(Marketwire - November 22, 2010) - Kidfresh, the company that pioneered natural and wholesome meals for children, is partnering with Save the Children, a leading nonprofit in order to help create lasting, positive change in the lives of children in need.

With more than 17 million children living in households struggling to put enough food on the table and 1 in 6 young children living on the brink of hunger in 26 states(1), now is the time to make an impact.

Kidfresh, started by parents for parents, is committed to fighting against childhood hunger and obesity in the US by developing nutritious and natural kids meals available in supermarkets. They work with a team of top pediatric nutritionists and chefs to create healthy and nutritious meals that deliver superior taste and nutrition, green packaging, and convenience for busy parents.

"One of Kidfresh's core values is about sharing. The Holiday Season is a good time to give back and partnering with Save the Children made a lot of sense," said Matt Cohen, CEO of Kidfresh.

Save the Children provides a wide range of programs, including early childhood education, literacy, physical activity and nutrition as well as emergency relief in impoverished rural communities across America. Kidfresh is a proud supporter of Save the Children's programs and will give $0.10 to Save the Children for any additional Kidfresh Facebook fan and Twitter follower during this Holiday Season.

About Kidfresh

Kidfresh is the pioneer of natural, wholesome food that kids love to eat. Started by parents for parents, with the help of top pediatric nutritionists and chefs, Kidfresh embodies the concept of healthy nutrition for children and innovates by proposing all-time kid favorites with a new twist, like mac and cheese with hidden veggies. Kidfresh frozen meals packed with goodness are now available in the frozen aisle at supermarkets in the Northeast and will be coming soon to supermarkets nationwide. To learn more and find a location near you, visit www.kidfresh.com.

(1) Source: USDA-ERS Report 2008

Contact Information