SOURCE: Kidlandia

July 15, 2010 10:05 ET

Kidlandia™ Partners With Nickelodeon Consumer Products

SAN FRANCISCO, CA--(Marketwire - July 15, 2010) -  Kidlandia, a social merchandise company dedicated to inspiring childrens' imaginations, has partnered with Nickelodeon Consumer Products (NCP) to create personalized maps, canvas art, scrolls and puzzles featuring Dora the Explorer and SpongeBob SquarePants. Kidlandia products encourage a positive self-image and child development by providing them with a safe kingdom of their own to create and explore.

"Every child is enthusiastic about being the ruler of their very own kingdom, with places named after a parent, brother, or best friend," said Brian Backus, Kidlandia CEO and Founder. "Kidlandia provides a personalized and safe way for parents and children to spend quality time online together, learning about and recording their own family stories in a kid-friendly way that then becomes a legacy custom gift. I wish my grandmother had one!"

The partnership between Kidlandia and NCP provides children endless possibilities for creativity and story telling. Using characters they know and love, Kidlandia's personalized Dora and SpongeBob maps inspire deep connection and play, making kids a part of stories they already enjoy.

About Nickelodeon Consumer Products
Nickelodeon Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About Kidlandia
Kidlandia, whose motto is "A Kingdom for Every Kid™," is a new family social merchandise network for next-generation personalized gifts, where shopping is fun and families can enjoy time together creating art that tells their personal story, both online and through beautiful home décor, games, and other items. San Francisco-based Kidlandia is the inspiration of Brian Backus, CEO and Founder. 2.5% of the company's founding stock is being set aside to benefit children's charities.  

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