SOURCE: verymeri

June 25, 2008 12:03 ET

Kids Battle Bullying Through Fashion

Popular Children-Designed Clothing Line, verymeri, Spreads Anti-Bullying Message Through Stylish "Be Buddies, Not Bullies" T-Shirt Design

LOS ANGELES, CA--(Marketwire - June 25, 2008) - No child deserves to be bullied, yet one out of every seven children in the U.S. suffer this aggressive behavior. Now children and their parents can spread the positive message of kindness and friendship by wearing and sharing the "Be Buddies, Not Bullies" tees. Produced by the fun and insightful kid-designed clothing brand, verymeri, the simple-yet-powerful design has prompted the Anti-Bullying Movement, a campaign launched by verymeri and centered on the popular t-shirt message.

The Buddies t-shirt was the winning entry in a recent school contest fundraiser hosted by verymeri at Summit View School in Culver City, California. Designed by an 11-year-old student named Gerrit, the t-shirt was so inspiring to verymeri CEO, Meri Zeiff, that she felt compelled to share it with others. Shortly after, the Anti-Bullying Movement was born thanks to the buzz generated by the Buddies tee. Schools and other organizations have been customizing their own Buddies tee, complete with their logo, and selling them as a fundraiser. Kristy Swanson ("Skating with Celebrities"), Bryan Dattilo, and Ali Sweeney ("Days of our Lives") are recent celebrities that support the campaign and have been seen wearing the tees. To see the t-shirt online, go to www.verymeri.com.

The momentum of the Anti-Bullying campaign has Zeiff thrilled. A former elementary school teacher, Zeiff launched verymeri as a labor of love that resulted from her desire to counter-balance the negative messages and expressions on clothing she was seeing on the playground.

"As a teacher, I was incredibly surprised that I never saw clothing that expressed the joyful, whimsical things I was hearing my kids say every day," says Zeiff, who has a master degree in counseling psychology. "I decided to launch a t-shirt line, using kids' designs that gave voice to their unending creativity with positive messages, beautiful colors and inspirational ideas."

About verymeri:

All verymeri tees are designed by kids through t-shirt design contests in schools, camps, non-profit organizations, and online. The winning online designs are then made available for purchase in stores and at www.verymeri.com. Three percent of each verymeri tee sold goes toward supporting Free Arts For Abused Children (www.freearts.org), a non-profit organization that provides art services to at-risk children and families throughout the United States. Schools, camps, and non-profits use their winning designs as fundraisers for their organizations.

For more information on how to get a "Be Buddies Not Bullies" t-shirt and join the Anti-Bullying Movement go to www.verymeri.com or call 310-770-6445.

Contact Information

  • Media Contact:
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