SOURCE: Kids Gourmet

Kids Gourmet

June 24, 2014 09:00 ET

Kids Gourmet Expands to the U.S.; Launches Slammers Snack Line Nationally

CALGARY, AB--(Marketwired - Jun 24, 2014) - Kids Gourmet announces the launch of Slammers -- its organic, pouched, super foods snack line for active kids -- nationally across the U.S. in over 2,300 Target, Safeway and HEB stores. Slammers eye catching, convenient pouch packaging, nutritious super food ingredients and delicious taste, disrupts the fruit cup/apple sauce category, with much needed innovation. Slammers gives mom a "guilt free" solution and kids access to healthy snacks without pausing the fun.

Kids Gourmet began rolling out its Slammers line in March 2014, completing the first phase of its US National launch through June. Slammers has enjoyed steady sales increases week over week including a 50% sales increase, over the last four weeks.

"We are excited to see Slammers base sales growing in addition to large promotional lifts, as moms and their kids begin to try all four of our great tasting, nutritious and 'too cool for school' products," said Kids Gourmet CEO Michael Watt. "This is the first phase of a strategy to be mom's choice for school age, nutritious kids snacking."

Slammers are full of super fruits and vegetables with either an ancient grain or Greek yogurt in every pouch. The line is specifically designed for active, on-the-go children ages six though 12 in the following four flavors:

EPIC - organic mangoes, bananas, oranges, carrots, Greek yogurt & real vanilla
AWESOME - organic bananas, blueberries, strawberries, beets, acai, amaranth (a highly nutritious gluten-free grain)
CHILL'N - organic bananas, blueberries, butternut squash, Greek yogurt & yumberry (a new super fruit full of antioxidants)
PUMPED - organic bananas, pineapple, mangos, ancient grains, butternut squash, cinnamon

For more information and a complete list of ingredients found in every pouch, check out our Kids Gourmet site and follow us on Twitter at @slammerssnacks.

About Kids Gourmet™
Headquartered in Calgary, Alberta, Kids Gourmet™ launched in December 2012 as a natural brand extension of Baby Gourmet -- Canada's leading pouched, organic baby food. Baby Gourmet is available in 90% of where all baby food is sold in Canada.

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