SOURCE: Scholastic Inc.

Scholastic Inc.

August 27, 2009 08:30 ET

Kids Helping Kids: Give Back to School With Scholastic

Scholastic to Help Kids and Families Donate 3 Million Books Through Classroom, School and Community Giving Programs

NEW YORK, NY--(Marketwire - August 27, 2009) - Scholastic (NASDAQ: SCHL), the global children's publishing, education and media company, today announced the launch of a new Web site "Give Back to School with Scholastic" to help kids learn about the importance of giving back and service, and to help them provide more than 3 million books to kids in need. The site ( provides teachers and parents with tips and resources for use in the classroom and at home and information on how to create a culture of giving and service with today's kids.

"At a time when so many families, schools and communities are struggling financially, it's even more important than ever for children to learn about helping others," said Francie Alexander, Chief Academic Officer at Scholastic. "Scholastic created 'ClassroomsCare,' 'One for Books' and 'Clifford BE BIG!' to help families and kids give back through their love of reading and books around the world. We hope this site will help create a culture of giving and service for all children."

Scholastic is also inviting families, children and teachers to share examples of how they are giving back in their communities.

The Scholastic programs below offer several ways for families, kids and schools to help those in need and spread their love of reading around the world:

Scholastic Book Clubs

--  "ClassroomsCare" is a philanthropy-based literacy campaign designed to
    teach children about the joys and importance of reading and giving. Classes
    all across the country are each challenged to read 100 books and, in turn,
    Scholastic Book Clubs will deliver 1 million new books to children in need
    nationwide. This year, football greats Eli and Peyton Manning are
    Scholastic's "ClassroomsCare" Ambassadors of Reading.
--  Parents are giving back to their child's classroom with every
    Scholastic Book Clubs order as teachers accrue bonus points that provide
    classroom supplies, resources and, of course, books.

Scholastic Book Fairs

--  The "One for Books" outreach program provides a quick and easy way for
    parents and businesses to make donations, a dollar at a time or some loose
    change, to schools in their neighborhood.  Last year, schools used the
    extra money to purchase about 1 million more books for their libraries or
    for children who can't afford them. In addition, Scholastic matches those
    contributions by donating up to another 1 million books to three non-profit
    organizations devoted to child literacy.
--  Parents can support their child's teacher by participating in
    Scholastic Book Fairs' "Classroom Wish List" program, fulfilling their
    teacher's list of books he or she wants.

Scholastic Media

--  The "Clifford the Big Red Dog BE BIG!" campaign is a new national
    program that invites everyone, big and small, to raise awareness for how
    Clifford's BIG Ideas (Share, Help Others, Be Kind, Be Responsible, Play
    Fair, Be a Good Friend, Believe in Yourself, Have Respect, Work Together
    and Be Truthful) can make the world a better place. Scholastic and Clifford
    have established the "BE BIG Fund" at HandsOn Network to support community
    engagement opportunities that will recognize and reward others for their BE
    BIG actions, catalyze change in local communities and provide resources to
    share BIG ideas.
--  $50,000 in community grants will be awarded this Fall as part of the
    BE BIG In Your Community Contest to implement BIG ideas nationwide.

Make a difference this Fall, and give back to school with Scholastic.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and children's media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company's Internet Site,

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