May 24, 2012 09:05 ET

Kids X-Press Magazine Goes Global

BASF Uses Its Global Network to Foster a Science Magazine Written by Kids for Kids

WHITE PLAINS, NY and FLORHAM PARK, NJ--(Marketwire - May 24, 2012) - BASF, the world's leading chemical company, partnered with Kids X-Press to present a new twist in science literacy for children -- a fun-to-read magazine about science that is written by kids. Combining articles, poems, illustrations and games, this publication, now in its second edition, presents the world of science from a kid's point of view with many interesting results.

The magazine features materials submitted by children across the globe including Russia, China, South Africa, South America, Canada, Mexico and Europe. The primary language is English with selected articles translated into German, French and Spanish. 2011 was celebrated as the International Year of Chemistry and the latest science edition of Kids X-Press presents an overview of worldwide projects that brought the fundamentals of chemistry to children through hands-on experiments focusing on the importance of water as a global resource.

"BASF recognizes the importance of immersing students in science education -- realizing that they will be the thinkers, innovators, and leaders of the future," said Robin Rotenberg, Vice President of Corporate Communications, BASF Corporation. "Kids X-Press is a natural extension of our popular Kids' Lab science education program through which we encourage children to use their imaginations and think about science in a creative and innovative way. We also hope they will view science as a subject they'd like to learn more about and a possible path toward a rewarding career."

"For more than 10 years, Kids X-Press has focused on its mission to increase literacy and present the world from a kid's perspective through the publication of a magazine written and illustrated by kids," said Nivia Viera, Founder and Publisher of Kids X-Press. "Teaming up with BASF enables Kids X-Press to extend its global reach putting the magazine into the hands of kids all over the world."

Anyone between the ages of 6 and 18 can submit material to Kids X-Press. The next global science edition to be published in the summer will focus on the chemistry of cooking. It will feature recipes, photos and articles about foods and culinary customs from around the world.

The BASF edition of Kids X-Press is distributed to all BASF employees in North America, including Canada and Mexico. Copies are also made available to schools and libraries in the communities where the company has operations and where Kids X-Press magazine is typically available. Submissions for the science editions of Kids X-Press can be submitted to Molly Rosig, Science Education Specialist, BASF Corporation, at

For a press photo, please click on the following link:

Suggested Caption:
A Texas middle school student, participating in a BASF sponsored science education program, enjoys a copy of Kids X-Press.

About Kids X-Press
Kids X-Press, recently celebrated its 10th year as a nonprofit organization whose mission is to promote literacy. Kids X-Press encourages children of all abilities and from all ethnic, social and economic backgrounds to express themselves through writing, art and photography. Kids X-Press magazine is a quarterly publication distributed primarily through libraries and afterschool programs to readers in the New York metropolitan region, Chicago, Philadelphia, Newark, New Orleans, and parts of California. Learn more at

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,000 employees in North America, and had sales of $20 billion in 2011. For more information about BASF's North American operations, visit

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about EUR 73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. Further information on BASF is available on the Internet at

Contact Information

  • Media inquiries:

    Nivia Viera
    Kids X-Press
    Phone: 914-261-0815
    Email Contact

    Donna Jakubowski
    BASF Corporation
    Phone: 973-245-6260
    Email Contact