KidsFutures Inc.

KidsFutures Inc.

April 27, 2007 16:30 ET

KidsFutures Inc.: Press Release

TORONTO, ONTARIO--(CCNMatthews - April 27, 2007) -


KidsFutures Inc. (TSX VENTURE:FUT) (the "Company") today announced that it has granted options to purchase an aggregate of 1,905,000 common shares to five senior officers and two directors of the Company under its stock option plan (the "Plan"). The options are exercisable, subject to vesting, at $0.20 per share until April 26, 2012. The grants are subject to the approval by the shareholders of the Company which shall be presented at the Company's annual general meeting to take place in June, 2007.

After giving effect to the above grants and receiving the required approvals, 4,458,020 options will be outstanding under the Plan.

The Company currently has 84,586,654 common shares issued and outstanding.

The Company also announced certain corrections to the previously disclosed grant of broker warrants to Wellington West Capital Markets Inc. ("Wellington West") in connection with the private placement that was disclosed in press releases dated January 31, 2007 and February 19, 2007. In the first closing, the actual number of broker warrants granted was 221,000 as opposed to 211,000 as set out in the press release dated January 31, 2007. In addition, the number of broker warrants granted to Wellington West in connection with the second closing has been reduced from 580,880 to 234,640 in connection with the financing that took place on February 16, 2007. Finally, a cash commission of 3.5% of the gross proceeds of the orders raised by Jones Gable & Company Limited ("Jones Gable") has been paid to Jones Gable. In addition, Jones Gable has been granted 125,000 broker warrants giving it the right to purchase units at an exercise price of $0.12 per unit. The aggregate cash commission paid to Wellington West and Jones Gable was $250,357.24. The terms of the broker warrants and units are described in the press release dated February 19, 2007 as filed on SEDAR.

Finally, the Company announced that it has filed its results for the fiscal year ending December 31, 2006 which can also be viewed on SEDAR.

About KidsFutures Inc. and Futura Rewards

Operated by Toronto-based KidsFutures Inc., the Futura Rewards Program helps Canadians save money by purchasing a wide variety of consumer products and services from a broad array of some of Canada's best-known retailers, service companies and brands. Members earn rewards that are cash-equivalent and can be directed into any financial product -- mutual funds in a RRSP, Registered Education Savings Plans (RESPs), GICs, etc. -- at any financial institution in Canada. Members can also direct their rewards to registered charities of their choice.

The Futura Rewards Program has in excess of 340,000 members who benefit from numerous opportunities to earn Futura Rewards through a coalition of over 60 Program Partners representing over 100 well-known brands, services and hundreds of individual products. The program is also available in more than 1,100 retail locations and more than 50 grocery locations across Canada. For more information, visit

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with our business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking statements, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend" and similar expressions to the extent they relate to the Company or its management. The forward looking statements are not historical facts, but reflect KidsFutures' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including any risks and uncertainties described herein, as well as the risks and uncertainties detailed in our final long form prospectus dated November 29, 2005 filed with the regulatory authorities.

TM Trademark of KidsFutures Inc.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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