March 18, 2014 09:00 ET

Kiind Adds Gift Certificates to their Business-To-Business Gift Platform as a New Retail Gift Option for Canadian Customers

VICTORIA, BRITISH COLUMBIA--(Marketwired - March 18, 2014) - Kiind, the creator of digital pay-on-use gift cards, announced the the addition of to their offering of gift options for customers purchasing Kiind digital gift cards.

The new concept of pay-on-use gift cards-pioneered by Kiind-has changed gift cards forever. Kiind makes it possible to offer someone a gift, but you are not charged until they confirm they want to use it.

For business, Kiind makes it possible to purchase gift cards for promotional and incentive activities and save money on the breakage. (Breakage refers to amounts that go unredeemed from pre-paid gift cards. Often thought to be a cash bonanza for retailers but an actual industry-wide accounting headache.)

"Today's announcement will make a lot of Canadian customers very happy," said Leif Baradoy, CEO and founder of Kiind. "This will help Canadian customers save hundreds of thousands of dollars on promotional gift campaigns. It's also a wonderful endorsement of how Kiind is simplifying the retail gift card universe."

Kiind has offered Gift Cards to US users since July 2013 on the platform. Now, Kiind is delivering the same capabilities for Canadians. Canadian businesses can send Gift Certificates and not be charged until they confirm the recipient wants to use it. Customers choosing to purchase an Gift Certificate can now do it online via Kiind and have the card delivered via e-mail to any recipient. The card can be redeemed online and the purchaser will only be charged when the recipient claims the card.

This concept of pay-on-use digital gift cards gained immediate traction with purchasers and major brands when Kiind launched in 2013. Today joins hundreds of other North American brands in Kiind's Marketplace such as iTunes for both USA and Canada, The GAP, Cineplex, Nike, Home Depot, Sephora, Columbia Sportswear, Tony Roma's, Red Robin's, Swiss Chalet, Harveys, and many more.

More About Kiind

Located in Victoria, Canada, Kiind was founded in 2012 by Leif Baradoy and Peter Locke. While helping his brother move, Leif discovered a gift card he'd given his brother years ago that hadn't been used. Kiind was created to address the unnecessary cost of unused gift cards. Backed by a team of experienced advisors and investors, Kiind has revolutionized the $120 billion North American gift card industry. The company recently launched an API that makes it possible to use Kiind within other tools, and a Merchant Service option that lets brands and retailers launch digital gift card programs on their own websites.Try Kiind for free or learn more at

Contact Information

  • Leif Baradoy
    CEO and Founder,
    Tel: (250) 650 6524