July 10, 2013 08:00 ET

Kiind: New Pay-Later Gift Cards to Cut $10 Billion of Waste

VANCOUVER, BRITISH COLUMBIA--(Marketwired - July 10, 2013) -

Consumers can say goodbye to the waste of pre-paid gift cards.

Kiind, a new online service launching today across the United States, allows people to email gift cards - but rather than pre-paying and hoping for the best, gift cards sent via Kiind are paid for only when the receiver chooses to use the gift.

"If you bought a gift card for someone this year, there's a good chance it went to waste - along with your money," says Leif Baradoy, founder and CEO of Kiind. "This year across North America, roughly $10 billion dollars in pre-paid gift cards will go unclaimed. With Kiind, people can avoid this unnecessary waste."

"Kiind is convenient and gratifying for me and the people I show appreciation to," notes Robert Down of Collier's International. Supported by iOS Passbook, the gift campaign platform provides recipients with geolocated gift reminders. Givers can effortlessly add contacts to Kiind from Salesforce, Gmail, and Mailchimp. Kiind also notifies the giver when a gift has been used, providing new opportunities to follow-up and build relationships with recipients.

Kiind's gift marketplace includes global brands like, as well as local and boutique business in over 300 US cities. By working with Kiind, retail partners receive more customers while reducing outstanding gift card liabilities and avoiding escheat laws.

As of today, Kiind is available across the United States.

For further details, stats, and sources visit

Contact Information

  • For interviews or to learn more, contact:
    Leif Baradoy
    Founder & CEO, Kiind