April 11, 2011 10:00 ET

KIIP Emerges From Stealth Mode to Debut Industry's First Mobile Rewards Network

Capitalizing on the "Achievement Moment," Kiip Offers In-Game Rewards From Leading Brands Such as 1-800-FLOWERS.COM®, Carl's Jr.® / Hardee's®, Dr Pepper, popchips, Sephora, Sony, vitaminwater®

SAN FRANCISCO, CA--(Marketwire - Apr 11, 2011) - On the heels of a $4M Series A round last week, Kiip ( (pronounced "keep") today announced its official commercial launch after an exciting seven months in stealth mode. Kiip has quietly built a multi-million dollar opportunity with its mobile in-game Rewards Network, specifically architected to capitalize on a game's existing achievement system.

Kiip's Rewards Network delivers branded offers and real rewards at just the right moment to provide the best possible experience within mobile game play. Going beyond solutions currently offered by existing ad networks, Kiip creates a brand new mobile in-game advertising opportunity and category by rewarding players at the exact moment of achievement, such as reaching a higher level or completing a difficult puzzle, delivering unprecedented engagement with targeted, relevant and actionable, branded real rewards. Moreover, Kiip's Rewards Network allows for the matching of higher value rewards to higher difficulty achievements, which increases customer acquisition, retention, and engagement.

"Game developers have long demanded a monetization solution that goes beyond virtual goods and display advertising, while also leveraging game mechanics without compromising user experience," said Brian Wong, CEO & co-founder, Kiip. "Kiip undeniably solves that problem by delivering real rewards for in-game achievement while also delivering brand awareness and engagement for advertisers. To us, it's a value exchange and not just an attention exchange. It's about reaching them when they win."

"Kiip offers brands the ability to capture users during the ultimate lean-in moment of their game play -- the achievement moment. To us, engagement is the holy grail and Kiip offers a compelling solution," said David Eastman CEO of JWT, North America.

"The face of online gaming is changing to include users of all ages, sexes, backgrounds, and interests, across the globe. Kiip is an effective way to get a brand in front of an audience of millions who are engaged, happy, and in a natural break in play," added Wong.

Today and in the weeks following, in-game rewards and offers will be rolling out across the Kiip Rewards Network from the following brands:

  • 1-800-FLOWERS.COM®
  • Carl's Jr.® / Hardee's®
  • Dr Pepper
  • GNC
  • popchips
  • Sephora
  • Sony Dash™
  • vitaminwater®

"1-800-FLOWERS.COM continues to align with emerging and innovative companies which allow us to further communicate our brand messaging while offering new and existing customers a seamless experience," said Chris McCann, President, 1-800-FLOWERS.COM. "As the world's largest florist and gift shop, we encourage the celebration of all of life's accomplishments. With Kiip, mobile gamers and their friends will have the opportunity to celebrate their accomplishments with gifts from 1-800-FLOWERS.COM."

Kiip's current network spans over 15 mobile game titles and reaches an audience in the tens of millions. In several weeks, Kiip will be announcing these key developer partnerships, along with highlighted titles and integrations.

Kiip introduces its service with this video:

About Kiip
Kiip is a mobile Rewards Network that delivers real rewards for virtual achievements in-game. Kiip was founded by former Digg employees Brian Wong and Courtney Guertin, and Amadeus Demarzi, who most recently served as lead designer at SF-based design agency Sequence. Kiip is currently backed by Hummer Winblad Venture Partners and True Ventures. For more information visit:

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