SOURCE: Kapow Technologies

April 23, 2008 10:01 ET

Killer App at Web 2.0 Expo: Social CRM Mashups

Kapow Technologies and Wavemaker Integrate Customer Information From Salesforce, LinkedIn and Technorati Into a Single Mashup Application

SAN FRANCISCO, CA--(Marketwire - April 23, 2008) - Web 2.0 Expo -- Kapow Technologies, Inc., the expert in harvesting mashable public and private web intelligence with software that turns the Web into the world's largest database, is partnering with Wavemaker, a provider of open source tools for rapid Web application development, on an innovative "Social CRM" mashup application demonstration to be given this week at Web 2.0 Expo at San Francisco's Moscone Center.

Called "Sales Social," the mashup enables sales professionals and other service providers to more easily locate information about prospects and customers through the integration of several popular CRM and social media sites including Salesforce, LinkedIn and Technorati.

"Today's CRM application users are tapping half a dozen other Web resources to populate their databases and get their jobs done," said Stefan Andreasen, founder and CTO of Kapow Technologies. "Sales Social drastically reduces one's need to leave a CRM application to gather the required information. Thanks to rapidly deployed AJAX applications and mashup robots, companies can create powerful Social CRM applications in a day or two."

"Together, WaveMaker and Kapow are making the benefits of Web 2.0 in the enterprise very clear," said Christopher Keene, CEO of WaveMaker. "Kapow simplifies Web data delivery and WaveMaker simplifies Web application development, enabling the rapid creation of sales and marketing tools that deliver competitive advantage."

Demonstration Locations

Kapow Technologies Booth #915
Times:  Wednesday, April 23 10:30-4:30 and Thursday, 10:30-6:30

Wavemaker Booth #1024
Times:  Wednesday, April 23 10:30-4:30 and Thursday, 10:30-6:30

For more information, contact Kurt Foeller, kurt.foeller@kapowtech.com, or Chloe Jackson, cjackson@wavemaker.com.

About Kapow Technologies

Kapow Technologies is the expert in harvesting mashable public and private web intelligence with software that turns the Web into the world's largest database. Based on the company's patented, visual scripting method, the Kapow Mashup Server powers solutions in reputation management, competitive intelligence, asymmetric intelligence, content aggregation, content syndication, content migration, SOA enablement and business automation at a fraction of the time and cost compared to traditional software methods. As the number one solution in its class for three years running, the Kapow Mashup Server has attracted more than 300 clients such as AT&T, Bank of America, Wells Fargo, CSFB, Intel, Vodafone, Audi, DHL and SimplyHired, and partners such as BEA Systems, IBM and Oracle to power their solutions.

About WaveMaker Software

WaveMaker Software™, Inc. provides an easy-to-use, open source Web application development platform for aspiring Web developers. WaveMaker's Visual Ajax Studio is Web Fast and CIO Safe™, enabling developers to quickly create and deploy Web applications that adhere to the CIO's architecture, security and data policies. WaveMaker Software is privately held and headquartered in San Francisco, California, and is funded by Allegis Capital, Hummer-Winblad and Worldview Technology Partners. For more information, please visit http://wavemaker.com.

WaveMaker Software, Visual Ajax Studio, Web Fast and CIO Safe are trademarks of WaveMaker Software. All other trademarks are property of their respective holders.

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