SOURCE: The Investment Center

The Investment Center

April 09, 2014 12:59 ET

Kimberly A. Branch, CFP® Joins the Investment Center, Inc. as Chief Marketing Officer

BEDMINSTER, NJ--(Marketwired - Apr 9, 2014) - The Investment Center, Inc. (TIC), an independent broker-dealer, has named Kimberly A. Branch, CFP®, as chief marketing officer (CMO). A 20-year financial services marketing specialist, Branch will develop marketing, practice management and business development solutions to assist TIC advisors grow their businesses organically. She will also be responsible for all recruiting initiatives of the firm. She reports to TIC President and CEO, Ralph DeVito.

Previously Branch was vice president and CMO for Symetra Investment Services, the broker-dealer subsidiary of Symetra Financial Corporation. Branch rebranded the organization, aided in recruiting and helped distinguish SIS as the retirement income broker-dealer.

Prior to Symetra Branch served as president of 4WARD Financial Marketing, Inc., a full-service financial marketing subsidiary of NEXT Financial Holdings, Inc. There she had a proven track record for increasing the productivity of financial advisors by 40% year-over-year with coaching and mentoring programs. Before that, she was a regional vice president of business development, regional manager and wholesaler with AIG Financial Advisors, Inc.

"We are excited to announce Kimberly as the CMO of TIC," said Ralph DeVito. "She is an innovative mentor, developer and high-energy leader. She has the intuitive ability to understand exactly what is necessary to move marketing initiatives from mere thoughts to fruition. Recognized for the development of unique methods to assist financial services professionals we welcome Kimberly to expand our broker-dealer."

Branch's past experience includes the development of coaching and practice management programs, strategic marketing plans, corporate meeting planning, graphic design collateral, recruiting, key-account relations, advertising, public relations campaigns, rebranding and visionary planning.

Branch holds a CFP®, CLTC and LUTCF, as well as Series 6, 7, 24, 53, 63 and 66 licenses and a life and health insurance license.

About The Investment Center, Inc.
The Investment Center, Inc., is an independent broker-dealer based in Bedminster, NJ serving advisors throughout the United States. For more information about TIC, visit Member FINRA/SIPC.

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