SOURCE: HelloWorld

HelloWorld

June 06, 2017 09:00 ET

Kimberly-Clark Partners with Meijer to Offer Grand Prize Trip to Orlando and Themed Prizes in Amplified Instant Win Campaign

The leading 'life-essentials' provider leverages promotional technology through HelloWorld to drive increased consumer engagement

SOUTHFIELD, MI--(Marketwired - Jun 6, 2017) - HelloWorld, the leading digital marketing solutions provider for the world's largest brands and marketers, today announced the launch of Kimberly-Clark's "Magical Vacation Sweepstakes," a text-based campaign to heighten awareness and sales of Huggies® brand exclusively in Meijer stores. The campaign includes an instant win element to drive frequency and ongoing engagement throughout the promotion dates. Powered by HelloWorld technology and promoted by the KC Shopper Connect team, the Magical Vacation Sweepstakes offers consumers the chance to win a dream Orlando vacation along with dozens of daily prizes.

Shoppers will be encouraged to text keyword MEIJER to a shortcode to receive a link to the campaign site. From there, shoppers can register with their email to play a memory match game featuring Huggies® products for the chance to win a once-in-a-lifetime Orlando vacation. Participants are encouraged to return daily for more chances to win prizes including movie passes from Fandango, discount codes, and Meijer gift cards. Additionally, consumers will be directed to share their excitement across social channels and help organically boost awareness and engagement for the campaign.

"We are excited to reward Meijer customers for shopping Huggies® products, while adding value and excitement to the experience," said Cheryl Petrie, Divisional Merchandise Manager, Kids and Baby Center from Meijer. "We knew we wanted to create a cohesive and immersive campaign that gives our customers the chance to win a once-in-a-lifetime experience, as well as daily prizes to keep them engaged. HelloWorld is empowering us with the technology to deliver exciting experiences for our customers, while helping us reach our business goals."

Through its collaboration with Meijer, Kimberly-Clark is continuing to bolster brand relationships and explore new ways to engage with consumers to drive long-term brand loyalty. With more than 144 years of innovation under its belt, Kimberly-Clark launches the "Magical Vacation" program to look beyond the essentials and expand what it means to engage consumers in the 21st century.

"HelloWorld is thrilled to be working with prominent global marketer Kimberly-Clark to drive further awareness of their key consumer products," said Peter DeNunzio, CEO of HelloWorld. "Kimberly-Clark's shopper marketing campaign at Meijer not only delivers on larger business objectives for both partners but also serves as a proven way to break through the noise consumers may experience at shelf."

For more information on the Magical Vacation Sweepstakes, visit https://kc.promo.eprize.com/magicalvacation.

About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust Kimberly-Clark's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share positions in 80 countries. To keep up with the latest news and to learn more about the Company's 145-year history, visit http://www.kimberly-clark.com or follow us on Facebook or Twitter.

About HelloWorld, Inc.
HelloWorld is a digital marketing solutions company working with the world's leading brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen consumer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest, loyalty programs to retain and reward, and mobile messaging. Founded in 1999 as ePrize, HelloWorld is one of the largest independent digital marketing companies, with offices in Detroit, New York, Chicago, Los Angeles, and Seattle. The company has been behind highly effective regional and global campaigns for clients such as Coca-Cola, Microsoft, Samsung, and Starbucks. For more information, please visit helloworld.com.

Contact Information

  • Liesl Bellack
    LaunchSquad for HelloWorld
    212-564-3665
    Email Contact