PHILADELPHIA, PA--(Marketwire - Oct 1, 2012) - LIGHTS FOR THE CURE™, a joint effort of CBS 3 and the Philadelphia affiliate of Susan G. Komen for the Cure, will once again join local businesses and landmarks to turn the area skyline pink during October, Breast Cancer Awareness Month, as a reminder to stay vigilant in the fight against breast cancer.
The lights go pink tonight, October 1st, with most remaining lit throughout the month. Atlantic City will also participate in the campaign with a city-wide lighting of landmarks on Friday, October 5th in partnership with the Central and South Jersey Affiliate of Susan G. Komen for the Cure.
CBS 3 and The CW Philly will feature video of the buildings and landmarks, along with a reminder for women to schedule a mammogram, in Eyewitness News weather forecasts throughout the month, generating hundreds of prevention messages by month's end.
Highlights of this year's campaign include the return of Camden, New Jersey's iconic 30-foot, 15-ton statue of the Blessed Mother atop Our Lady of Lourdes Medical Center. The statue was in repairs last year due to damage caused by the 5.8 magnitude earthquake that struck the East Coast in August, 2011. Also returning is the Battleship New Jersey and Macy's Philadelphia Grand Court along with newcomers -- the recently refurbished Dorrance H. Hamilton Garden at the Kimmel Center for the Performing Arts and The Ball atop the Revel in Atlantic City. A complete list of the buildings and landmarks participating in the LIGHTS FOR THE CURE™, campaign is available at www.CBSPhilly.com/cure.
Launched in 2002 by CBS 3 and the Philadelphia Affiliate of Susan G. Komen for the Cure®, LIGHTS FOR THE CURE™ was the area's first public service campaign to use the lighting of buildings and landmarks to promote a cause. The campaign now includes more nearly 100 participating buildings and landmarks in the Philadelphia area and South Jersey. More than half a million dollars in donated and sponsored television time has been dedicated to the campaign since it began to promote early detection.
CBS 3 (KYW-TV) and The CW Philly (WPSG-TV) are part of CBS Television Stations, a division of CBS Corporation.