Kinaxis Corporation

Kinaxis Corporation

September 21, 2009 08:02 ET

Kinaxis and PRTM Sponsor IndustryWeek Live Webcast on Demand Management

Featured Speakers Include Cisco and MIT Center for Transportation & Logistic

OTTAWA, ONTARIO--(Marketwire - Sept. 21, 2009) - On Thursday, September 24th, Kinaxis, provider of the on-demand supply chain management service, RapidResponse(TM), will sponsor a webcast on the topic of "Demand Management, A Game Changing Competitive Advantage." The webcast, also sponsored by PRTM, will be presented live on the IndustryWeek website on 9/24/09 at 2:00 PM, EDT.

Featured speakers will include:

- Karl Braitberg, vice president, customer value chain management, Cisco,

- Dr. Larry Lapide, research affiliate, demand management, MIT Center for Transportation & Logistics and

- Adrienne Selko, online editor, IndustryWeek.

In this webcast, featured speakers will discuss the key demand management challenges raised in the past 18 months by the economic downturn. Attendees will have the opportunity to hear a case study example of how Cisco has successfully implemented demand management systems and processes to gain competitive advantage. In particular, speakers will address the following key topics:

- Fundamental aspects of demand management, the benefits that companies' demand management processes can realize and the outcome of the research done by the Demand Management Solutions Group (DMSG).

- Learn firsthand how Cisco, a Kinaxis customer, has become especially responsive to demand volatility by adopting a number of demand management programs around customer segmentation and demand/supply balancing.

To learn more about the Webcast, please visit:

To register for the event, please visit:

About Kinaxis

Kinaxis(TM) helps manufacturers manage increasing business complexity and achieve operations performance breakthroughs with its proven solution for demand and supply chain planning, monitoring and response. Kinaxis RapidResponse is an on-demand service that enables collective risk tradeoff and response to change by empowering front-line decision makers with integrated tools for supply chain visibility, demand management, supply management, sales and operations planning (S&OP) and supply chain risk management. Global leaders such as Casio, Jabil, Qualcomm, and Raytheon are delivering superior customer service and gaining competitive market advantage with RapidResponse. For more information visit or the Kinaxis blog at

About PRTM

Since 1976, PRTM has created a competitive advantage for its clients by changing the way companies operate. PRTM's management consultants work with senior executives to develop and implement innovative operational strategies that deliver breakthrough results. The firm is a leader in operational strategy, supply chain, product development, and customer value management. PRTM has 18 offices worldwide and serves major industry and global public sectors. More information is available at

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