Kinaxis Corporation

Kinaxis Corporation

June 25, 2009 14:00 ET

Kinaxis Honored for Fifth Consecutive Year as Leading Supply Chain Innovator

On-Demand Supply Chain Management Service Provider Named to the Supply & Demand Chain Executive 100

OTTAWA, CANADA--(Marketwire - June 25, 2009) -

Editors Note: A photo for this release is available via Marketwire's website.

For the fifth consecutive year, Kinaxis, provider of the on-demand supply chain management service, RapidResponse(TM), was named to the 2009 Supply & Demand Chain Executive 100 in recognition of its innovative approach to supply chain challenges. Designed specifically to address the increasing market volatility and complexity of multi-enterprise supply chains, RapidResponse provides the tools necessary for companies to make critical business decisions that impact customer satisfaction, profitability and a host of other key business metrics.

The 2009 Supply & Demand Chain Executive 100 recognizes supply chain solution and service providers that are helping customers and clients both respond to the downturn and, more importantly, position themselves for growth ahead.

During a volatile economic cycle, supply and demand planning based on historical trends and data is impossible. Recognizing customers' growing need for a solution that helps manage demand volatility while addressing other diverse and transformative business challenges, Kinaxis RapidResponse helps companies realize competitive advantages by managing risk and effectively and efficiently reacting to real-world changes as they happen.

The downturn has shined a bright light on the key business challenges that Kinaxis RapidResponse was designed to address:

- RapidResponse establishes one version of the truth across a multi-enterprise supply chain-a key step for increasing operations performance involves regaining control over the availability and accuracy of demand and supply chain data.

- RapidResponse provides companies with a sophisticated early warning system-knowing sooner of a critical event ensures adequate runway to course correct.

- RapidResponse provides dramatic value in managing the collaborative relationships between the people involved in the supply chain, leveraging their unique insight and guiding their decisions to align with corporate goals.

- RapidResponse enables companies to execute a continuous Sales & Operations Planning (S&OP) process, providing collaborative what-if analysis and automating the involvement of sub-teams to analyze and repair portions of the S&OP at precisely the time they go out-of-kilter.

"We are honored to be recognized for the fifth consecutive year as an industry innovator by Supply & Demand Chain Executive," said Randy Littleson, vice president of marketing at Kinaxis. "During this downturn, the value of our solution is distinctly apparent as we help our customers dynamically align supply and demand while mitigating their risk. Our selection to this esteemed list further validates RapidResponse as an industry-leading solution for integrated and collaborated demand-supply planning, monitoring and response."

The 2009 Supply & Demand Chain Executive 100 and accompanying editorial can be found in the June/July issue of Supply & Demand Chain Executive and online at www.SDCExec.com.

About Kinaxis

Kinaxis(TM) helps manufacturers manage increasing business complexity and achieve operations performance breakthroughs with its proven solution for demand and supply chain planning, monitoring and response. Kinaxis RapidResponse is an on-demand service that enables collective risk tradeoff and response to change by empowering front-line decision makers with integrated tools for supply chain visibility, demand management, supply management, sales and operations planning (S&OP) and supply chain risk management. Global leaders such as Casio, Jabil, Qualcomm, and Raytheon are delivering superior customer service and gaining competitive market advantage with RapidResponse. For more information visit www.kinaxis.com, or the Kinaxis blog at www.21stcenturysupplychain.com.

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