Kinaxis Corporation

Kinaxis Corporation

September 17, 2007 08:01 ET

Kinaxis RapidResponse Selected by QUALCOMM for Effective Global Supply and Demand Management

Wireless Technology Provider to Deploy Response Management Solution to Dynamically Align Supply and Demand amid Volatility

OTTAWA, CANADA--(Marketwire - Sept. 17, 2007) - Kinaxis™ Inc., the leading provider of an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply and fulfillment networks, today announced that QUALCOMM has chosen to deploy the Kinaxis RapidResponse solution to drive operations performance and efficiency in aligning supply with demand in the face of constant volatility.

QUALCOMM, a FORTUNE 500® company, develops its advanced technologies and solutions for the purpose of enabling key participants in the wireless value chain. QUALCOMM works to quickly bring to market cutting-edge solutions that meet the vigorous demands of its consumers around the globe. As such, supply chain efficiency and customer service performance are important to maintaining a competitive advantage in the wireless market. RapidResponse, which will integrate with QUALCOMM's Oracle environment, will be used to facilitate effective impact analysis of supply and demand, ultimately driving rapid resolution to continually changing circumstances as persistently experienced in the fast paced environment in which QUALCOMM operates.

With RapidResponse, users throughout the supply chain organization will be able to access accurate and detailed supply and demand information in an easy-to-use spreadsheet interface that is embedded with ERP analytics and automatically populated with live data feeds from the QUALCOMM Oracle ERP system. Demand management participants across various functional groups will model ERP data to instantly simulate, share and score "what-if" supply and demand scenarios.

"At QUALCOMM, we are focused on rapid technology innovation and expanding our addressable markets," says Lisa Henderson, Senior Director of Information Technology for QUALCOMM. "Responding to the growing demand for our products across a global market requires a system solution that can offer flexibility and speed with instant and detailed insight. RapidResponse offers our supply chain group the tools to manage changes as they occur, allowing them to monitor fluctuations, anticipate trouble points and quickly resolve them to keep our supply chain operating at peak efficiency."

"Faced with a growing market and increasingly sophisticated customer needs, QUALCOMM requires a responsive supply chain network - one that is not confined to ad hoc manual processes," says Randy Littleson, vice president, marketing, Kinaxis. "RapidResponse can provide the visibility, coordination and decision support tools required to enable front-line staff to take action with speed and confidence."

Through Kinaxis' deployment and training services, RapidResponse is expected to be fully implemented in QUALCOMM's network within four months and offer immediate value to a broad user-base.

About Kinaxis

Kinaxis delivers an on-demand Response Management service for visibility and coordination to drive rapid response to constant change across global supply and fulfillment networks, resulting in breakthroughs in customer service and operating performance. Kinaxis RapidResponse combines multi-enterprise visibility, collaborative "what-if" analysis and rapid decision support to empower front-line manufacturing and fulfillment teams to take quick and effective action when faced with constant changes in demand, supply and product. Global leaders such as Casio, Honeywell, Jabil, Raytheon, Solectron and Benchmark Electronics use Kinaxis RapidResponse to empower their supply networks with superior responsiveness and gain competitive advantage. For more information, visit the Kinaxis web site at or the company's blog at

Copyright(C) 2007 Kinaxis Inc. All rights reserved. Kinaxis, the Kinaxis logo, RapidResponse, on-demand RapidResponse service, Active Spreadsheets, AlwaysOn Analytics, RapidResponse Live Scorecard, and Resolution Engine are trademarks of Kinaxis Inc. All other brands and product names are trademarks or registered trademarks of their respective companies.

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