SOURCE: Kinbasha Gaming International, Inc.

Kinbasha Gaming International, Inc.

July 26, 2012 14:01 ET

Kinbasha Gaming International, Inc. Announces New Customer Satisfaction Initiatives

Launch of New Customer and Employee Loyalty (CEL) Program Expected to Enhance Working Environment and Overall Customer Satisfaction

HITACHI, JAPAN--(Marketwire - Jul 26, 2012) - Kinbasha Gaming International, Inc. (the "Company") (PINKSHEETS: KNBA), owner and operator of retail pachinko gaming centers in Japan, today announced the expansion of its Customer and Employee Loyalty ("CEL") program throughout its network of 21 gaming centers.

First launched in 2010, the CEL program is devoted to further enhancing Kinbasha's level of client service at its various pachinko parlors throughout Japan. The primary reasons Kinbasha established its CEL program were to:

  • Manage customer satisfaction from a holistic point of view
  • Improve working environment for both full-time and part-time employees
  • Introduce new career paths, especially for female employees

In fact, according to a recent third-party customer satisfaction evaluation report, parlors in Kinbasha's network that have implemented the CEL program have been evaluated with higher satisfaction levels in both service and staff, on average, than other pachinko operators in Japan.

"Kinbasha realizes that the greatest path to success lies in the continued satisfaction and retention of our employees and loyal customers, while simultaneously attracting new players as we expand geographically," said Masatoshi Takahama, Chief Executive Officer. "By having a team of highly motivated employees focused on both the wellbeing of our customers and staff alike, not only is there an enhanced user experience for our fun and attractive games, but the potential for increasing player time and thus revenue generation is becoming more and more evident."

Within its CEL program, Kinbasha currently employs 18 part-time workers and 3 full-time staff, known as CEL Managers. CEL Managers are assigned a particular Kinbasha establishment and are tasked with maximizing player satisfaction, creating a working environment that all employees can enjoy, and organizing local marketing initiatives in order to increase the parlor's total number of patrons.

"At present, Kinbasha only has CEL managers in our flagship locations, such as Fuchu in Tokyo, as well as Naka and Mito-Ekinan in Ibaraki prefecture," remarked Mr. Takahama. "In order to achieve Kinbasha's growth targets, the company plans to deploy CEL managers in every parlor going forward."

For images of the successful CEL program, its various staff members and other Kinbasha employees in action, please navigate to:

About Kinbasha Gaming International, Inc.

Based in Hitachi City, Japan, Kinbasha Gaming International, Inc. (PINKSHEETS: KNBA) is a retail gaming company that operates 21 pachinko parlors in the Japanese prefectures of Ibaraki, Tokyo and Chiba. For more than 50 years, the company's retail gaming establishments have offered customers the opportunity to play the games of chance known as pachinko and pachislo. Pachinko is played on a device which resembles a vertical pinball machine and pachislo is played on a machine that resembles a western style slot machine. Pachinko and pachislo are collectively ranked as Japan's largest leisure activity, accounting for approximately $230 billion in annual revenue. For more information on Kinbasha, please visit:

For comprehensive investor relations material, including fact sheets, multimedia resources, and videos regarding Kinbasha, please follow the appropriate link: Investor Portal, Overview Video and Investor Fact Sheet.

Safe Harbor Statement

This release contains certain "forward-looking statements" relating to the business of the Company and its subsidiary companies. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding: the Company's business and operations; business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

Contact Information

  • Investor Contact:

    Trilogy Capital Partners - Asia
    Darren Minton
    Email Contact