December 05, 2014 13:00 ET

KIND Finds Healthy ERP Solution With Syntax and Oracle JD Edwards

NEW YORK, NEW YORK--(Marketwired - Dec. 5, 2014) - KIND Healthy Snacks, a natural food company based in New York, was founded in 2004 when Daniel Lubetzky noticed there was a demand in the market for a snack that was both healthy and tasty. Now, KIND Healthy Snacks manufactures products made with all natural ingredients that are gluten free, low glycemic, non GMO and low in sodium. This "not-only-for-profit" company, which takes pride in rewarding kindness in all forms, continues to out-do itself year after year financially and charitably.

With such a great philosophy, and utilizing ingredients you can actually pronounce, it comes as no surprise that KIND Bars are flying off the shelves, quickly becoming a snack favorite. To meet the consumer demand and to support its current and future growth, KIND required an integrated software solution that could help standardize supply chain, financial and sales processes and increase visibility into business operations. After evaluating more than a dozen different solutions, KIND selected Oracle's JD Edwards EnterpriseOne 9.1 and Syntax's CPG-based preconfigured business processes, giving KIND deep industry functionality, the flexibility to add or modify business processes after go-live and a system that can handle the hyper growth experienced at KIND.

"We just completed the first phase of our implementation and now have a solution that has been an enabling factor in growing the business," John Leahy, KIND President, said. "We are looking forward to working with the Syntax implementation and managed services teams to expand the footprint of Oracle JD Edwards in our next phase."

KIND used the Syntax Oracle Business Accelerators (OBA) for Consumer Packaged Goods (CPG), a configuration tool which streamlines the implementation process, using the Syntax Accelerate Methodology to reduce the overall project risk and increase the speed of their Oracle JD Edwards EnterpriseOne application implementation.

"What a great opportunity for Syntax to work with the team from KIND with the mission of assisting the company and their visible brand realizing the efficiencies of utilizing a Tier-1 ERP," added Ryan Etinson, Syntax VP. "We are thrilled to have KIND as a customer and are anxious to assist in bringing even more value to KIND in the coming project phases."

About KIND Healthy Snacks: KIND is a brand of all natural foods made from ingredients you can see and pronounce®, and it's also a movement that gives new purpose to snacking. Beyond crafting delicious, award-winning foods, KIND aims to make the world a little kinder through its KIND Movement. Since launching its original lines of whole nut and fruits bars in 2004, KIND has quickly become the fastest growing brand in the category and a consistent recipient of prestigious awards including "Best Bar" from Prevention Magazine, "Best Breakfast Bar" from Men's Health, "Best Packaged Foods for Women" from Women's Health, "Good Food Award" from Natural Health, "Entrepreneur of 2010" from Entrepreneur Magazine and more. Learn more about KIND by visiting

About Syntax: Since 1972, Syntax has been providing comprehensive technology solutions to businesses of all sizes throughout North America. Syntax delivers the best combination of software, infrastructure, and cloud solutions to meet the needs of its diverse range of customers. Syntax partners include Oracle, IBM and other world-class technology leaders. Learn more about SYNTAX by visiting

Contact Information