SOURCE: Kinetic Fin

Kinetic Fin

April 23, 2009 19:03 ET

Kinetic Fin Wins Accolades for the "Inside Project M" Story of Stile Bertone's Mantide Car Launch

NY-Based Agency's Mini-Documentary Campaign Is the Talk of the Automotive Blogosphere

SHANGHAI, CHINA--(Marketwire - April 23, 2009) - Kinetic Fin, the New York and San Francisco based media agency, is pleased to celebrate the launch of a new ultra-high performance supercar by the legendary Stile Bertone and its Design Director, Jason Castriota. This new one-off car has been named The Mantide (MAN-tih-day), the Italian word for Mantis, and was unveiled this week in Shanghai to an explosive chorus of media attention and passionate discussion.

Few, if any, automobiles have been as awe-inspiring as the show-stopping prototypes and "fuori serie" cars designed by Stile Bertone -- the Alfa Romeo Carabo, the Lancia Stratos Zero and the Lamborghini LP500 prototype, to name just a few. And now the company has received a jolt of new energy with the appointment of Design Director Jason Castriota, the legendary craftsman behind the Maserati Birdcase 75, the Ferrari 599 GTB, the Maserati Gran Turismo, the Rolls Royce Hyperion, and of course the iconic one-off Ferrari P4/5 for collector James Glickenhaus.

Stile Bertone has a long history of creating one-off prototypes based on the mechanicals of Chevrolet's sporting automobiles spanning over 50 years. Today, Stile Bertone is proud to utilize the mechanicals of the formidable 2009 Corvette ZR1. Employing know-how from the Le Mans winning Corvette C5R, the ZR1 is the greatest all-around performance car in the world and the undisputed "King of the Ring," posting the fastest ever lap time for a true production car at 7:26:4 on the famed Nurburgring Nordschleife racing track in Germany. Mantide has been designed and fully engineered in collaboration with the renowned Danisi Engineering and aims to be the world's greatest street legal performance car, wrapped in an iconic and radical Stile Bertone design.

Kinetic Fin (KF) launches premium products using social media and unique video storytelling. For Stile Bertone, Kinetic Fin spent months filming the development process and interviews with key staff. KF then orchestrated a successful mini-documentary and promotion campaign that encouraged conversations on YouTube, Facebook, and Twitter. As a result, KF is being lauded from Businessweek in the US, Orange in the UK, and Wired Magazine in Italy, to dozens of influential bloggers worldwide who are marking the Inside Project M campaign as a key moment in the way automotive projects and brands are built online. As Matt Johnston, COO of Kinetic Fin describes: "At Kinetic Fin we are passionate about storytelling, and good stories have always been told from person to person. Today, the tools and technologies are different, but the connection is the same. Online media influencers are embracing Twitter at an astonishing pace and its audience and format make it a natural fit for bite-sized storytelling and loosely-coupled conversations."

Jason Castriota is also unequivocal in his enthusiasm for the campaign: "Today, all automotive brands must transform to thrive in the new economy, but for Stile Bertone this boundary-pushing is actually part of our DNA. We are thrilled to have partnered with a company who understands our industry, is passionate about our products, and is leading the way toward a new type of conversation between our design company and our community. The results of this first collaboration are evident everywhere you look online."

Kinetic Fin will continue to follow Mantide on its year-long tour as it travels to major auto events around the globe -- visit to join the journey.

About Kinetic Fin:

Kinetic Fin is a media agency and innovation consulting company. Based in New York and San Francisco and led by CEO Bradley Farrell, the tattoo-artist, turned filmmaker, turned Internet entrepreneur, KF helps companies find their story and tell their story. Kinetic Fin amplifies brands, drives sales, and measures results.

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