SOURCE: Kinetic Social

October 15, 2014 13:14 ET

Kinetic Social Launches Audience Performance Page to Humanize Targeting Data

Tool Enables Social Advertisers to Go Beyond Impressions to Show the Narrative Around Why Certain Audience Segments Perform Better

NEW YORK, NY--(Marketwired - October 15, 2014) - Kinetic Social (, a leading social marketing data and technology company, has expanded its SaaS platform with the launch of Audience Performance Page, a tool designed to simplify the massive volume of audience data that advertisers deal with, enabling them to easily understand and replicate campaign results across social.

Audience Performance Page provides brands and agencies a highly efficient way to analyze audience data through a visually digestible graphic interface, to better understand their social audience and the factors driving performance.

"Advertisers now know that they need to build their campaigns around data, but the question invariably becomes, 'now that I have data, how do I make sense of it?'" said Don Mathis, CEO of Kinetic Social. "Audience Performance Page closes the gap between media planner and data scientist, making it easy and intuitive to get invaluable business intelligence on top of the performance that the Kinetic Social Platform provides."

Brands and agencies using the Kinetic Social Platform may now use Audience Performance Page to analyze their campaigns by:

  • Objectives: Drill down audience to its campaign objective type.
  • Dimensions: Break out metrics attached to the respective objectives.
  • Audiences: Visual output summary of audience data within a time range.
  • Delivery: A time series breakdown of audiences with a focus on creative.

Using these tools, social advertisers can go beyond impressions to show the narrative around why certain audience segments perform better. Brands can look at the audiences that perform best and reproduce that target in new campaign initiatives, while agencies can prove their ROI to clients by illustrating how they produced results.

The story first appeared in MediaPost:

About Kinetic Social:
Kinetic is a social data and marketing technology company. Our mission is to make sense of the world's 'social signal.' We analyze social context data, aggregated from a universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. Kinetic integrates marketing programs across social media networks and beyond.

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