NEW YORK, NY--(Marketwired - October 10, 2013) - Kinetic Social (http://www.kineticsocial.com), a growing social data and technology company, announced that it has completed the set up of its Ideas Lab, based in Toronto. Kinetic serves Fortune 500 brands and agencies in the high growth 'brand engagement' segment of the social media advertising market.
"The mission of the Ideas Lab is to leverage the formidable tech talent clustered in the Toronto area in an open-spaced physical environment that facilitates inspiration, connection and the hatching of great technological ideas," explained Rocky Appiah, Kinetic Social's Chief Technology Officer, who conceived the Ideas Lab. "Kinetic's Ideas Lab is an open centre where data scientists, engineers and academics will come together and innovate in a creative R&D environment."
The Toronto Ideas Lab has been created to foster ongoing innovation around the company's core social data product offerings. In addition to R&D work the Ideas Lab is currently focused on developing a suite of unique offerings built around several major social media platform partners and on behalf of a global ad agency holding company.
"As the social media industry rapidly develops, it is critical to foster a nimble, dynamic technology workspace, to keep Kinetic Social at the forefront for brand-consumer engagement." said Don Mathis, Kinetic Social CEO, based in New York City. "Rocky and his team of software developers in Toronto are some of the brightest minds in the digital tech space and I have no doubt that they will make even greater strides in this innovative skunk-works."
Kinetic recently completed an $8 million Series A round, which will support significant data-mining innovations for programmatic audience targeting, advanced reporting and analytics. The equity financing was provided by NY- and Cincinnati-based BlueChip Venture Company (BCVC), and the venture debt financing was provided by Chicago-based Gibraltar Business Capital.
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About Kinetic Social
Kinetic is a social data and marketing technology company. Our core mission is to make sense of the world's 'social signal'. We analyze social context data, aggregated from a wide universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. Kinetic integrates marketing programs across social media networks and beyond. Learn more: www.kineticsocial.com.