SOURCE: Kinetic Social

Kinetic Social

July 15, 2014 13:00 ET

Kinetic Social SaaS Platform Developments for Twitter and Multivariate Testing Suite

NEW YORK, NY--(Marketwired - July 15, 2014) - Kinetic Social (, a leading social data and ad technology company, has expanded its SaaS platform with a new Multivariate Testing Suite and enhanced Twitter ad planning and execution capabilities, to simplify sophisticated media buys for advertisers. Kinetic Social's Testing Suite supports paid advertising campaigns across Facebook and Twitter, offering users a cross-platform perspective of media performance.

Advertisers use the Multivariate Testing Suite to quickly build and optimize large-scale and A/B tests for maximum performance, all while harnessing social's unrivaled potential for audience learning. With the power of the Multivariate Testing Suite, thousands of creative and targeting combinations are instantly generated and available for delivery and analysis. 

The Multivariate Testing Suite helps brand marketers quickly learn about large and complex audiences. With this tool, media buyers can spend with confidence as they monitor campaigns in real time and seamlessly reallocate budgets in response to the data provided by the tool. Read more about the Multivariate Testing Suite in the Kinetic Conversations blog.

Kinetic has also expanded Twitter advertising capabilities on its SaaS platform. After announcing its Twitter Ads API partnership in December 2013, Kinetic Social has expanded its platform to enhance Twitter advertising features for self-serve clients. SaaS platform users can now tap into Twitter's full ad product suite, including campaign creation, optimization and reporting for Promoted Accounts and Tweets.

"2014 has been an outstanding year of explosive growth and new opportunities for Kinetic, facilitated by our Series B with Bluechip Venture Company," said Don Mathis, CEO of Kinetic. "These latest dynamic product developments reflect our momentum and the team's excitement."

These product developments follow a number of new developer hires in Kinetic's Toronto Innovation Lab. The SaaS platform will be championed in particular by new hire Scott Hansen, based out of San Francisco. Hansen was most recently with Videology Group where he was responsible for West Coast SaaS platform sales.

About Kinetic Social:

Kinetic is a social data and marketing technology company. Our mission is to make sense of the world's 'social signal.' We analyze social context data, aggregated from a universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. Kinetic integrates marketing programs across social media networks and beyond.

Learn more:

Read Kinetic Conversations
Don Mathis, Kinetic Social CEO's Blog
About Don Mathis
Follow Kinetic Social on Google+
Follow Kinetic Social on LinkedIn
Follow Kinetic Social on Facebook
Follow Kinetic Social on Twitter

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