SOURCE: Kinetic Social

Kinetic Social

November 20, 2013 13:30 ET

Kinetic Social Unveils Kinetic Compass: Social Promotion Tool for Brands

Emerging Social Media Ad Platform Offers Marketers New Tool for Cross-Platform Optimization

NEW YORK, NY--(Marketwired - November 20, 2013) - Kinetic Social has launched its Kinetic Compass social promotion tool, which identifies and ranks top-performing content across social channels so marketers can clearly understand which posts to promote. The tool, which is currently being utilized as a managed services dashboard, features an intuitive dashboard that calls out posts that are organically performing best and should be optimized to magnify that engagement. Brands who have already run successful campaigns on Facebook with the benefit of this tool include retailers Nordstrom, H&M, Keds, Shaw Flooring and CPG brands Stonyfield Farms, Glenfiddich and Dentastix.

"The market-moving proposition that the Kinetic Compass offers marketers is the ability to automatically promote in real time your best content as soon as it starts outperforming other content and not wait until you get a chance to check the reporting," said Don Mathis, Kinetic Social CEO. "Compass facilitates superior audience segmentation and insight-driven retargeting."

Kinetic Social created the Kinetic Compass to empower brands to consolidate the analysis and spending across social platforms by featuring the ability to see all relevant statistics on the same screen. The Kinetic Compass was built using proprietary bidding, optimization and insight algorithms; rating performing content on an easy-to-understand star ranking system. Sentiment analysis reads comments to ensure negative posts aren't promoted while creating custom recommendations based on real-time monitoring of brand posts. A self-service version of the Kinetic Compass will become available in early Q1.

About Kinetic Social :
Kinetic is a social data and marketing technology company. Our core mission is to make sense of the world's 'social signal'. We analyze social context data, aggregated from a wide universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. Kinetic integrates marketing programs across social media networks and beyond. Learn more: @KineticSocial

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