SOURCE: Kinetic Social

November 10, 2015 13:38 ET

Kinetic Social Updates SaaS Platform for Paid Social Campaigns, Earns Instagram Partner Program Badge

Improved Reporting Capabilities and Anomaly Detection Give Brands Greater Control Over Performance and Budget Allocation

NEW YORK, NY--(Marketwired - Nov 10, 2015) - Kinetic Social, a leading social marketing data and technology company, has unveiled substantial upgrades to its software as a service (SaaS) platform, which include updates to its campaign reporting, insights and campaign error prevention tools. The reporting upgrade allows advertisers to better understand and generate insights from their campaign performance data for quicker, more efficient campaign execution across Facebook, Twitter, Instagram and Pinterest. The error prevention tool, known as anomaly detection, helps advertisers safeguard their budgets, campaign spend and delivery in the fast changing paid social marketplace.

Improved, Intuitive Reporting Tools
Paid social media has opened up a world of opportunity to advertisers looking to reach highly specific audiences within distinct engaging environments, Kinetic's updated reporting tool now allows brands to analyze more than 310 different data attributes across all social spend. Additional updates make it easier for brands using Kinetic's self service platform to pull reports in an intuitive, three-step process. Clients can now pick from up to seven template reports per social channel, and even automate their reports, making it easier than ever to understand campaign performance at a glance.

Safeguarding Spending
Like all real-time media, spikes in activity can make social campaigns incredibly complex, requiring fast decisions around data and spend. To help brands protect their budgets against unexpected spikes in activity, Kinetic's SaaS platform now includes a sophisticated anomaly detection algorithm.

"Ensuring smooth, efficient delivery and maximal performance is the core job of a social campaign manager," said Don Mathis, CEO of Kinetic Social. "We provide analytics and optimization dashboards to give these managers the best views into what's going on with their campaigns, but in a highly variable market like paid social traffic, even the most highly attuned campaign manager can't be expected to spot every issue before it becomes a problem. In a high-stakes, rapidly evolving marketplace like paid social, a tool like anomaly detection is indispensable, and we are very excited to release it to our platform services clients."

Kinetic has also earned the Instagram Partner Program badge, with a specialty in ad tech, signifying that the company has met or exceeded Instagram's program standards. Kinetic began participating in Instagram Advertising through the Instagram Ads API integration in September 2015; Facebook officially launched the program at its Partner Summit today. The Instagram designation makes the company one of the few platforms that is also a Facebook Marketing Partner, Twitter Official Partner, and Pinterest Ads API Partner as well.

About Kinetic Social:
A leading social marketing platform, Kinetic helps brands deliver quality encounters that delight consumers, build brand value and drive sales. Through our strategic partnership, campaign management and SaaS offerings, we design and manage campaigns across social, display and the mobile open web. Our powerful, intuitive technology reflects how the modern marketer thinks and works. We combine that proactive innovation with strategic thinking at every step. Kinetic is based in New York with offices in Toronto, Chicago and San Francisco. More at www.kineticsocial.com.

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