SOURCE: KinetiCast

March 25, 2008 09:00 ET

KinetiCast Announces Release of a New Powerful Tool for Simple Multimedia Presentation and Tracking

COXSACKIE, NY--(Marketwire - March 25, 2008) - KinetiCast, Inc., innovator of on-demand, multimedia presentation tools for sales and marketing professionals, introduced today the launch of its online multimedia presentation and tracking tool, available at This also marks the launch of the Company. Using KinetiCast, users can easily create, deliver and track online multimedia presentations in minutes to drive more revenue, increase wins, and shorten sales cycles through more engaging communications with prospects, partners, and customers.

With no programming, downloads, or designers required, KinetiCast is simple to use, allowing sales & marketing professionals to create a seemingly extensive multimedia presentation that goes beyond flat brochures and PowerPoint presentations, more effectively showcasing the user's products and services. Users can deliver this online presentation to anyone, anytime, anywhere with a web browser, and easily track and monitor those who have viewed the presentation to better identify and qualify more interested prospects.

"In today's business environment, there's more and more demand on people's time. It is also more essential than ever to effectively communicate," said Michael Grosso, president, KinetiCast. "We started KinetiCast to help people leverage technology to both communicate more effectively and to save time by understanding where your message resonates. Our goal was to create an intuitive, easy-to-use tool that would empower small to mid-sized businesses to both communicate more effectively and save time."

KinetiCast offers a unique set of features to its users, including:

-- Easily create and author rich media presentations -- The solution seamlessly integrates multimedia content such as: video, text, images, weblinks, and business documents. For example, a sales person might import a PowerPoint presentation and add a personalized video using their webcam, as well as a link to their website and a link to download their product data sheet. This is quick and easy to do with KinetiCast. Users will find the product intuitive and graphically pleasing. The upload features enable users to incorporate images, documents, presentations and videos from their local or network drives. A presentation only takes a novice minutes to create but leaves a lasting impression on their target customers.

-- On-demand delivery reaches prospects anytime, anywhere with a web browser -- KinetiCast allows the user to quickly deliver a message to either a single person, or a large group. The recipient is sent a link to the presentation, which is viewed through a browser -- there is nothing for the recipient to download. Since there are no attachments, the email is only about 3KB and does not get caught in spam filters. Prospects can view the presentation when it's convenient for them, thus increasing the possibility that prospects will view the message.

-- Track results with real-time reporting and controls -- Once the presentation is delivered, the user can continuously monitor and analyze the success of the communications by viewing real-time key metrics -- including when it was viewed, the total number of times it was viewed, and whether or not it was forwarded. This helps the sales person target those prospects most interested in the message, thus enabling them to eliminate the wasted time previously spent on unqualified prospects. There is also the capability to continually optimize the presentation as it's on a centrally hosted server, so prospects always see the latest version.

"We have found KinetiCast to be a cost-effective sales and marketing tool that is very useful in not only providing introductory information about our organization to the recipients, but also in providing follow-up communications," said Louise Aitcheson, Program Director - Business Development, Center for Economic Growth, Inc. "This gives me the opportunity to reinforce key points brought up during a meeting or a phone conversation, and it has enabled me to leverage my time and to reach key constituencies with critical information in a timely fashion."

About KinetiCast

KinetiCast is a provider of on-demand, media-rich presentation tools for sales and marketing professionals at small to mid-sized businesses. The KinetiCast solution empowers its users with its ease of use to create, deliver and track high impact online presentations, improving the sales cycle. Founded in 2007, KinetiCast is based in New York's Tech Valley and can also be found online at

Contact Information

  • Sara Brazer
    Red Javelin Communications, Inc.
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