SOURCE: Kineticsware

May 24, 2007 11:45 ET

Kineticsware Launches in Europe and Appoints New Microsoft Dynamics Industry Experts to Management Team

Company Enters High-Growth European Market to Deliver Microsoft Dynamics Solutions to Medium-Sized Companies in High-Tech, Consumer Goods, Textile and Apparel

READING, UK -- (MARKET WIRE) -- May 24, 2007 --Kineticsware, a global software company and Microsoft partner focused on customers in supply chain intensive industries, announces today that it is moving into the European market following a successful North American launch in March. Kineticsware's European headquarters are based in Reading, United Kingdom.

Kineticsware develops industry-specific Microsoft Dynamics and .NET framework applications to medium-sized companies in high-tech, consumer goods, textile and apparel markets. These supply-chain intensive industries require business applications to address processes like collaboration, e-procurement, B2B integration, sales and operations planning, supply chain planning and customer lifecycle management. Microsoft Dynamics AX is the ideal platform choice for medium-sized companies and divisions of larger enterprises for whom traditional ERP and SCM solutions are prohibitively expensive and too complex to implement and maintain.

Kineticsware's industry specific applications are delivered through a carefully selected network of partners to whom the company provides comprehensive marketing, sales, training and implementation support. Kineticsware has already established partnerships with Sonata, Habañero, Sierra Systems and Arbela Technologies and will announce further partnerships at the forthcoming Microsoft Worldwide Partner Conference in Denver, Colorado in July.

According to Rebecca Wettemann, Vice President, Nucleus Research, "The big enterprise applications players including Oracle and SAP have upped the ante to compete in the mid-market -- where Microsoft's Dynamics applications have traditionally been strong -- because they recognize the significant revenue growth opportunity. The challenge for the big players is that the purchase, deployment, and management dynamics of enterprise applications are very different in the mid-market. Microsoft's challenge has been to enable its mid-market partners to compete with industry functionality, consistent tools and methodologies to deliver success. Kineticsware has focused on this opportunity, and has the potential to be very disruptive in the small and mid-sized enterprise software market."

Kineticsware's founders are Chief Executive Officer Jeff Sampson and Chief Marketing Officer Richard Barnett, both former directors responsible for the Microsoft Dynamics AX product line within Microsoft Corporation. Simon Thomason, Kineticsware's newly appointed EMEA (Europe, Middle East, and Africa) Managing Director, brings twenty years Microsoft industry experience to the role. Most recently, Thomason served as Technology Vice President for Capgemini's United Kingdom and Ireland practice where he established the Microsoft Dynamics initiative globally. Philip Stride, previously Managing Director for the Touchstone Group, will step into the role of United Kingdom Managing Director for Kineticsware. Under Philip's leadership, the Touchstone Group grew to be the largest revenue generating Microsoft Dynamics AX partner in the United Kingdom.

Kineticsware is expanding across Europe and has recently opened an office in Lomazzo, Italy that will serve as the company's base for its textile and apparel business unit. Kineticsware plans to expand further into Northern Europe later in the year.

According to Jeff Sampson, Kineticsware's CEO, "Our European launch is a natural extension of our relationships with the regional Microsoft organization, partners, and customers. We are excited to bring our industry solutions and partner enablement program to the European market to address the growing requirements of medium-sized, multinational customers in supply-chain intensive industries."

About Kineticsware

Kineticsware is a global software company and Microsoft partner with unparalleled industry expertise. The company delivers adaptable business management solutions for supply chain-intensive companies in the high technology, consumer goods, apparel and textile value chains. Kineticsware software extends Microsoft Dynamics and helps customers gain competitive advantage by improving employee productivity, increasing competitive agility, and lowering operational costs. By giving medium-sized companies an experience historically only available to large enterprises, the company creates lasting business value for customers with the lowest possible risk and highest possible return.

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Contact Information


    Media Enquiries for Kineticsware:

    European Contacts:
    Hannah Tella / Sarah Sherman
    Hoffman Europe
    Tel: +44 (0) 207 470 8761
    Email Contact

    North American Contact:
    Ali Randall
    +1 (303) 327 5461
    Email Contact