SOURCE: King Ice

King Ice

April 21, 2009 14:17 ET

King Ice Blazes a Hip Hop Trail With Micro Pave Jewelry

Hip Hop Fashion Jewelry Heats Up With the Introduction of Micro Pave Jewelry

LOS ANGELES, CA--(Marketwire - April 21, 2009) - King Ice, a leading e-retailer of hip hop jewelry, has introduced a new line of Micro pave rings, pendants, bracelets and earrings. Micro pave refers to the practice of paving the surface of jewelry with numerous cubic zirconia stones. The final product, often referred to as "iced out," features a glittering, highly reflective surface comparable to a diamond presentation.

"Micro pave is the next generation of hip hop jewelry," said Tom Diep of King Ice. "You can get that diamond look without paying diamond prices. Some of our customers are entertainers who could easily afford diamond bling style jewelry but choose to wear micro pave jewelry as the quality is practically indistinguishable from diamonds."

Micro pave stones are technically 1.5mm or less in diameter. An experienced jeweler will hand prepare the surface of a bracelet, for example, by creating small settings capable of securely holding cz diamonds. The micro cz stones are then set accordingly, creating a classic iced out bling style piece. Micro pave jewelry includes black and yellow colored stones and the use of sterling silver, gold or rhodium as materials.

Everything at King Ice comes with a 90-day warranty. Micro pave jewelry is featured in a wide variety of designs such as crosses, skulls and animals.

All of these designs as well as more micro pave hip hop jewelry can be found at the King Ice website now. For more information, call 1-877-KING-ICE or visit www.KingIce.com. Use discount code KE2654 during checkout for 10% off any purchase.

About King Ice:

The staff at King Ice is constantly offering new hip hop products based on the latest jewelry fashion trends. King Ice is focused on providing valued customers with quality customer service and fast shipping with a generous warranty.

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