SOURCE: King Ice

King Ice

June 22, 2009 10:30 ET

King Ice Is a Perfect Fit for Royalty

An Edgy Style Is Born With the Introduction of the Royalty Collection

LOS ANGELES, CA--(Marketwire - June 22, 2009) - King Ice, a leading e-retailer of men's jewelry, has partnered with Royalty Collection, to offer the next wave in rock inspired jewelry design. The Royalty Collection features a mixture of leather and silver with biker themed gothic influences. Originating from Los Angeles by designer Shirley K., Royalty Collection offers creative detailed elegance in the form of crown and skull ornaments melding medieval royalty with outlaw bikers.

"The Royalty Collection occupies a unique space in jewelry styling," said Derek Belay of King Ice. "Because of the edgy nature of the collection, Royalty appeals to a wide swath of customers from the rocker to the hip hop guy, all of whom appreciate new, creative and bold design."

Royalty Collection is designed with both men and women in mind. Genuine leather bracelets featuring suede linings along with traditional dog tags, skulls, crowns and fleur-de-lis charms are available. Rare leather rings feature solid sterling silver, darkened through oxidation, for that vintage appeal. Each piece is hand crafted with a focus on quality and durability.

The Royalty Collection is currently featured at Xiv Karats located in Beverly Hills as well as a number of boutiques on Melrose Ave in Hollywood, CA. Worn by celebrities such as Johnny Depp, Lenny Kravitz and David Cook.

Everything at King Ice comes with a 90-day warranty. The Royalty Collection along with a variety of men's bling jewelry is available on KingIce.com. For more information, call 1-877-KING-ICE or visit KingIce.com. Use discount code KE2654 during checkout for 10% off any purchase.

About King Ice:

The staff at King Ice is constantly offering new men's jewelry products based on the latest fashion trends. King Ice is focused on providing valued customers with quality merchandise, great customer service and fast shipping with a generous warranty.

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