SOURCE: King Midas World Entertainment Inc.

June 17, 2008 06:03 ET

King Midas World Entertainment Launches Operation Tyrant, a Branded Media Campaign, for Explosive New Novel "The Seven Sins: The Tyrant Ascending"

The Campaign Features Rich Imagery and Compelling Audio as Unique to the Publishing Industry as the Novel Is to Las Vegas

LAS VEGAS, NV--(Marketwire - June 17, 2008) - King Midas World Entertainment has announced the launch of Operation Tyrant, a captivating, exciting and innovative branded media campaign that is unmatched in the publishing industry on Monday, June 16.

By introducing its trademark concepts through the release of the epic novel "The Seven Sins™: The Tyrant Ascending™" by bestselling author Jon Land, King Midas World Entertainment unveils a dynamic brand and franchise opportunities across its publishing, casino, movie, entertainment and hospitality segments.

"Synergy and continuity are key in a successful branded media campaign," says Fabrizio Boccardi, CEO of King Midas World Entertainment. "We've taken those elements and created not just a singular experience, but an entire corporate identity that reaches across all facets of our business interests that clearly conveys who and what we are."

The branded media campaign combines traditional elements and specific concepts of the brand including a gold medallion inscribed with an ancient Latin motto, the novel's protagonist and daredevil magnate Michael Tiranno and a time continuum spanning from ancient Rome to modern-day Las Vegas.

Targeting adults 25 to 54, the campaign begins in the Los Angeles area with television and nationally with radio including:

Television

A four-week television schedule with commercials running daily on cable's top channels including Arts & Entertainment (A&E), Discovery Channel, TBS, E! Channel, History Channel, FX and Fox News Channel.

Radio

A three-week radio schedule with commercials running on MTV radio networks, "MTV TRL," "Sportstime," "Loveline," "Lionel Show," "Mike O'Meara Show" and "Thom Hartman."

Los Angeles-based Expanded Books produced the radio and television commercials and has been commissioned to distribute the TV spot online.

The innovative branded media campaign is dubbed Operation Tyrant after Michael Tiranno, whose story of a harsh childhood in his native Italy through his meteoric rise and creation of an American empire is truly the stuff of gripping drama.

About King Midas World Entertainment Inc.

Aptly based in Las Vegas, King Midas World Entertainment is focused on the development of its brands and proprietary franchises and their application in the publishing, casino, movie, entertainment and hospitality industries. For more: www.kingmidasworldentertainment.com.

Contact Information

  • Contact:
    Cameron Andrews
    Pier Communications
    (562) 432-5300