SOURCE: MyGame.com

July 10, 2007 09:00 ET

King.com Launches MyGame.com User-Generated Games Site

MyGame.com Lets Casual Gamers Create, Share, and Profit

LOS ANGELES, CA and LONDON--(Marketwire - July 10, 2007) - King.com, the world's largest skill games site, today announced the launch of MyGame.com, the first social games site to bring together user-generated content, casual games, and revenue-sharing. MyGame is already available in eight languages and visible now at www.mygame.com.

MyGame users can have fun playing existing games, or show off their ingenuity by developing games using the Game Builder. Within two minutes, someone can pick a game template, personalize it with text, sounds, and a photo, and start playing. The games can then be shared on social networks, played within MySpace profiles, sent via email, and posted on blogs and websites. Games also have the chance to be promoted by other gamers.

In addition, users can upload their game to MyGame.com and make money. Games developers can earn a revenue share on the ad sales generated by their games. More popular games can also receive an advance cash bonus.

"The next generation of gamers are community-focused and yearn to be able to express themselves and be entertained by what others are doing," said Toby Rowland, co-Founder and co-CEO of King.com. "When you create a game on MyGame, you can tap into an entirely new community, allow people to play the games you built, and make money through your creations."

About King

Launched in 2004, King.com is the world's largest skill games site with 80 million games played in the month of January 2007. King offers some 60 games, and is available in 8 languages and seven currencies. King is the exclusive provider of skill games for Yahoo!'s gaming portal and is the exclusive provider of skill games for brands such as "American Idol," "Deal or No Deal," and "1 vs 100."

King is incorporated in the state of Delaware and the company has offices in Los Angeles, London, Hamburg (Germany), Rome and Stockholm (Sweden). King.com does not offer money tournaments in the states of Alaska, Arizona, Connecticut, Delaware, Florida, Illinois, Iowa, Louisiana, Maryland, Missouri, Montana, South Carolina, South Dakota, Tennessee or Vermont.

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