SOURCE: Kingmaker Productions

Kingmaker Productions

November 16, 2010 10:59 ET

Kingmaker Productions Creates Game-Changing Content for Aristocrat Technologies and JCM Global at G2E

LAS VEGAS, NV--(Marketwire - November 16, 2010) - The Global Gaming Expo is the world's largest trade show for the gaming industry, and to bring their brands even more to life, Aristocrat Technologies and JCM Global turned to the masters of broadcast and content production, Kingmaker Productions.

Long known for inventive, buzz-worthy broadcast and corporate content, Kingmaker created a humorous social media campaign, starring Bigfoot, to drive Aristocrat's Reel Tall Tales™ video slot game. For JCM Global, Kingmaker produced an eye-popping HD film for their award-winning iVIZION® bill validator. 

Bringing Reel Tall Tales to life is a life-size "Bigfoot." Bigfoot hosts a "Larry King Live" parody, where the guests are the other Reel Tall Tales characters: Paul Bunyan, Annie Oakley and Pecos Bill. Bigfoot interviews each against an exact replica of the "Larry King Live" set, and the characters talk about the finer points of the slot game. 

The campaign, hostedbybigfoot.com, is Aristocrat's initial foray into the social media space and lives on Facebook and YouTube. "Aristocrat has fearlessly dived right in, with great results out of the gate," said Kingmaker Productions Executive Producer/Creative Director, Philip Nobert. "It's a fun farce! People are really responding to the shows all across the web."

JCM Global hired Kingmaker Productions to produce a different kind of product promotion video. The result is a 5:00 HD video, starring a three-dimensional iVIZION bill validator, reminiscent of Apple Computer's look and feel.

"The gaming industry is ripe for a fresh approach to product promotion. Aristocrat and JCM both understand this, allowing us to create something pretty special for each," Nobert said. "Kingmaker Productions is open for business. Sound the horns."

Contact Information

  • Contact:
    Paul Speirs
    Steinbeck Communications
    (702) 413-4278
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