SOURCE: King's Hawaiian

March 30, 2015 10:34 ET

KING'S HAWAIIAN Announces "Sweet" Partnership With the New York Mets

NEW YORK, NY--(Marketwired - Mar 30, 2015) - KING'S HAWAIIAN announced today that it has signed on as one of the newest sponsors of the New York Mets for the 2015 season. The partnership marks a continued expansion for the brand in the northeast, with KING's HAWAIIAN signature sweet Hawaiian bread making its way into more and more homes throughout the northeast corridor. 

"The KING'S HAWAIIAN team is looking forward to becoming the newest member of the Mets organization," said Erick Dickens, Vice President of Marketing for KING'S HAWAIIAN. "As we focus on expanding throughout New York, we're excited about introducing Mets fans to the KING'S HAWAIIAN line up of Sweet Breads."

As part of the new sponsorship, KING'S HAWAIIAN will be providing fans with the opportunity to share a picture of their Mets opening day game ticket on Twitter, tagging @KingsHawaiian and using the hashtag #SweetGiveaway, for a chance to win a year's supply of KING'S HAWAIIAN bread or tickets to an upcoming Mets game. Five winners will be randomly selected throughout the day.

About KING'S HAWAIIAN

Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, KING'S HAWAIIAN is a family-owned business that for three generations has been dedicated to making irresistible, original recipe Hawaiian foods made with Aloha Spirit. A priority for the company is sharing the Hawaiian Way -- a uniquely Hawaiian approach to hospitality based on graciousness, generosity, and a commitment to making everyone feel a part of the KING'S HAWAIIAN 'ohana' (extended family). KING'S HAWAIIAN makes the No. 1 branded dinner roll in the United States, and operates baking facilities in Torrance, California, and Oakwood, Georgia. For more information visit the company's website at www.KingsHawaiian.com, "Like" King's Hawaiian on Facebook and Follow King's Hawaiian on Twitter.

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