King's Hawaiian(R) Announces Sweet Partnership With the Atlanta Falcons

ATLANTA, GA--(Marketwired - Jun 13, 2014) - King's Hawaiian Bakery West announced today their sponsorship with the Atlanta Falcons for the 2014 season. Through the sponsorship, King's Hawaiian will be a presenting sponsor of the "Grill with the Falcons" event on Saturday, June 14^th.  The annual event will take place at the Mall of Georgia and will include a tailgate competition, food giveaways, and meet and greets with Falcons' players and cheerleaders. Doors open to the general public at 11AM EDT.

Additionally, King's Hawaiian will sponsor a sweepstakes in Atlanta and the surrounding communities between August 17 and September 13. Entrants will be given the chance to win an all-expense paid trip to Glendale, AZ, to see their favorite football players at the 2015 all-star game.

"As a family-run business with local operations in the Atlanta area, King's Hawaiian embodies the hospitality and energy that the Falcons look for in a partner. Their products are family favorites across the nation and we are proud to bring their outstanding breads to the attention and tailgates of our fans," said Tim Zulawski, Vice-President of Sponsorship Sales and Services, Atlanta Falcons.

Maintaining community ties within the areas where King's Hawaiian operates is a core foundation that the company is built on. With a baking facility in Oakwood, GA, it is a natural fit for King's Hawaiian to support the community through sponsorship of their local professional football team. 

"As we expand our operations in Georgia, we look forward to bringing the King's Hawaiian signature Aloha spirit to the Falcons Nation," said Erick Dickens, Vice President of Marketing, King's Hawaiian. "We are ready to join the Atlanta community this fall as they celebrate a successful football and tailgate season."

For additional information about the "Grill with the Falcons" please visit the Atlanta Falcons Website. To learn more about King's Hawaiian and where to locate their sweet and savory products visit http://www.kingshawaiian.com/find-us/.

About King's Hawaiian

Founded more than 60 years ago in Hilo, Hawaii, by Robert R. Taira, King's Hawaiian is a family-owned business that for three generations has been dedicated to making irresistible, original recipe Hawaiian foods made with Aloha Spirit. A priority for the company is sharing the Hawaiian Way -- a uniquely Hawaiian approach to hospitality based on graciousness, generosity, and a commitment to making everyone feel a part of the King's Hawaiian 'ohana (extended family). King's Hawaiian makes the #1 branded dinner roll in the United States, and operates baking facilities in Torrance, California, and Oakwood, Georgia. For more information visit the company's website at www.KingsHawaiian.com, "Like" King's Hawaiian on Facebook and Follow King's Hawaiian on Twitter.