SOURCE: Kingsbridge

March 10, 2008 17:05 ET

Kingsbridge Marketing Partners Goes Green With Direct Response Industry's Most Comprehensive Eco-Friendly Consumer Mailing List

Kingsbridge 'Green'-Targeted Consumer Mailing Lists Created Especially for the Businesses Nationwide Marketing Eco-Friendly Products and Services

CALABASAS, CA--(Marketwire - March 10, 2008) - Kingsbridge Marketing Partners, serving direct marketers as an industry-leading list provider, has completed creation of the direct marketing industry's most comprehensive mailing list of environment-conscious consumers.

The Kingsbridge "Green" mail list database contains a universe of more than one million names of consumers who make buying decisions based on their commitment to the long-term well-being of the planet.

The Kingsbridge database contains both mail and e-mail addresses enabling marketers to combine traditional direct response methods with more environment-friendly modern online techniques.

To launch its "Green" mail/e-mail consumer database, Kingsbridge is offering discount incentives to companies marketing eco-friendly products or businesses who use recycled paper in their postal campaigns.

"The Kingsbridge 'Green' mail/e-mail database is perfect for businesses whose products and services are environmentally safe and who strive to reduce waste or preserve the planet's natural resources and beauty," said Kingsbridge CEO Scott Millar.

In order to ensure the most qualified prospects, the Calabasas, California-based Kingsbridge Marketing Partners applies its proprietary list-creation systems that mines data through the industry's most rigorous number of measurable fields. At the heart of the Kingsbridge list system is the agency's Address Verification Technology. An exclusive in-house technology designed specifically for direct marketers, Address Verification Technology makes certain that each vetted record is deliverable to every business or consumer.

About Kingsbridge Marketing Partners:

A list creation and management company established by a team of senior direct marketing industry executives, Kingsbridge Marketing Partners brings its state-of-the-art list development technologies to a diverse roster of direct response and direct marketing clients. The company's list creation and database management is powered by a proprietary technology developed entirely in-house. Capable of handling any file size, the Kingsbridge Multiple Database Management System has no limitation on the number of files that can be accurately secured and managed when merge purging into one master database; applies vigorous data enhancement and hygiene qualification measures on every postal record, runs every single telemarketing record through the Do Not Call List empowering telemarketing clients with the ability to target their markets with the utmost in confidence and certainty; updates the Do Not Call list bi-monthly; and updates the increasing number of new area codes in three different ways: a) Update current splits; b) Update Bad Area Code/Prefix Combination; c) Use Zip Code to correct all area code. The company's multi-field filtering process ensures a more efficient Direct Marketing Campaign; its assimilation of several major databases and exclusive opt-in/internet generated data allows the company to update data in industry; and its Address Verification Technology allows clients to experience a higher deliverability and an increased savings in postage costs.

Contact Information

    SSA Public Relations
    Steve Syatt
    Email Contact
    (818) 907-5929