SOURCE: Kingsbridge Marketing Partners

June 19, 2008 13:31 ET

Kingsbridge Marketing Partners Launches R.O.I. Protection Plan Direct Mail Lists and Sales Lead Program for Clients

Clients Purchase Two Kingsbridge Consumer or B2B Lists of Any Size -- And Get a Third List of Any Size Free

CALABASAS, CA--(Marketwire - June 19, 2008) - Kingsbridge Marketing Partners -- a leading 'go-to' company for mailing, telemarketing and email lists in virtually all consumer and b2b categories -- has launched an innovative program for direct marketers designed to mitigate client costs during today's more challenging economy.

Entitled the R.O.I. Protection Plan, the unique Kingsbridge program provides clients with a free, in-house marketing list of any size from any category with the purchase of two marketing lists of any size. As a result, marketers who conduct direct marketing campaigns three times per month, quarter or year will obtain their third mailing list, telemarketing list or email list at no cost.

Says Kingsbridge CEO Scott Millar, "The company recognizes business expenses are escalating at a record pace, making Return On Investment more of a challenge than perhaps ever before. We've created the R.O.I. Protection Plan out of respect for our clients, and for the direct marketing industry at large. The plan is not a gimmick -- it is a true cost-savings opportunity that positions Kingsbridge as more of a partner to our clients than merely a vendor. By passing savings on to our clients, we can effectively encourage more of their sales, and increase profitability for our clients and for ourselves."

The Kingsbridge R.O.I. Protection Plan is available for qualified clients. Certain restrictions apply.

About Kingsbridge Marketing Partners:

A list creation and management company established by a team of senior direct marketing industry executives, Kingsbridge Marketing Partners brings its state-of-the-art list development technologies to a diverse roster of direct response and direct marketing clients.

The company's list creation and database management is powered by a proprietary technology developed entirely in-house. The "Data 2.0 Filtering" system is capable of handling any file size -- the Kingsbridge Multiple Database Management System has no limitation on the number of files that can be accurately secured and managed when merge purging into one master database; applies vigorous data enhancement and hygiene qualification measures on every postal record, runs every single telemarketing record through the Do Not Call List empowering telemarketing clients with the ability to target their markets with the utmost in confidence and certainty; updates the Do Not Call list bi-monthly; and updates the increasing number of new area codes in three different ways: a) Update current splits; b) Update Bad Area Code/Prefix Combination; c) Use Zip Code to correct all area code.

The company's multi-field filtering process ensures a more efficient Direct Marketing Campaign; its assimilation of several major databases and exclusive opt-in/internet generated data allows the company to update data in industry; and its Address Verification Technology allows clients to experience a higher deliverability and an increased savings in postage costs.

Contact Information

    SSA Public Relations
    Steve Syatt
    Email Contact
    (818) 907-5929