COFFEE TIME

COFFEE TIME

January 27, 2005 15:48 ET

Kiosk coffee shops signal franchise opportunities

Coffee Time opens first mini shop in Greater Toronto Attention: Business/Financial Editor, City Editor, Food/Beverage Editor, News Editor TORONTO, ONTARIO--(CCNMatthews - Jan. 27, 2005) - Coffee Time has gone global, yet this all-Canadian company still views Canada as a market for exponential growth. Alongside the openings of its traditional neighborhood coffee shops, the arrival of kiosks - mini-shops appearing in prime walk-by locations like shopping malls and corporate offices - signal growth that is ripe for notable franchise opportunities. The first kiosk franchise has opened in a medical building at 4040 Finch Avenue East in Toronto.

Now a chain of 300 outlets worldwide, the first Coffee Time opened its doors in 1982 in Bolton, Ontario and according to its founder Tom Michalopoulos, it had one mission in mind: to produce the best cup of coffee possible.

This singular objective soon became its signature blend made from some of the world's best coffee bean varieties. As a result, the company slogan "Coffee Time Is Anytime" can now be heard in Greece, Poland and China for starters, with several other countries on the horizon. In Canada however, there are a lot of regional opportunities still to be tapped.

"Over 70 percent of the Coffee Time shops are in the Greater Toronto Area (GTA)," says senior vice-president, Dan Lepidas. "That leaves a lot of potentially hot markets for full-size or mini locations," he said, like:

Ontario: Eastward, especially east of Kingston, and westward toward London and Windsor, roughly following the 401. Northern Ontario also offers plenty of opportunity.
Quebec: In Montreal, there are currently 12 locations and one in Hull. The company is forecasting another 40 to 50 stores in the province within the next two to three years.
Western Canada: There are 10 stores in Alberta, with many regional areas to be tapped.

"We want to grow," Lepidas emphasized, "in a manner that ensures our established quality is never compromised. Coffee Time customers anywhere in the world can always be certain that their purchases will be made with the freshest ingredients, served in clean surroundings and always with a smile.

"We are however, in constant search of menu choices that will please the palates of more and more customers," he said. "For example, in addition to Coffee Time's signature, premium-blended coffee - plus the largest doughnuts in the industry - we now have a complete light meal menu offering fresh choices at breakfast, lunch and dinner.

"The market is constantly changing," he concluded, "and we have changed with it. For Coffee Time (coffeetime.ca), this means an improved sandwich line, a fuller breakfast line, and new emphasis on implementing healthier food choices."
IN: FINANCE

Contact Information

  • Helen Keletzis, Director of Marketing, COFFEE TIME
    Primary Phone: 416-288-8515 ext. 244
    E-mail: hkeletzis@coffeetime.ca