SOURCE: Kiptronic

September 12, 2007 12:23 ET

Kiptronic Names Bill Loewenthal President and CEO

Veteran Digital Media Executive to Guide Next Phase of Growth for Leading Dynamic Ad Insertion Platform for Downloadable Media

SAN FRANCISCO, CA--(Marketwire - September 12, 2007) - Kiptronic, the leading technology platform for downloadable media, today announced that Bill Loewenthal has joined the company as President and Chief Executive Officer. He will also join Kiptronic's Board of Directors.

Founder and current CEO Jonathan Cobb will remain with the company as Chief Technology Officer. Cobb will continue to focus on Kiptronic's key technologies, strategic partnerships and business development activities. Cobb will also remain on Kiptronic's Board of Directors.

Loewenthal brings an exceptional set of applicable senior management skills to lead Kiptronic's growth, particularly in sales, marketing, and business development for technology-based digital media companies.

His background includes early stage start-ups and large companies involved with the delivery of on-demand digital media, subscription services, software licensing and solutions for content owners and service providers. Most recently, Loewenthal served as Vice President and General Manager of the ReplayTV business unit at D&M Holdings. While at ReplayTV, he restructured the business to focus on software and services and created pivotal relationships for the company.

"My background in on-demand media, the explosive growth in this market and the team already in place here made joining Kiptronic an easy decision," Loewenthal said. "Kiptronic's non-intrusive, easy-to-integrate technology is the right business model for our media customers. I'm excited about the opportunity and look forward to taking Kiptronic to the next level of growth."

Prior to ReplayTV, Loewenthal was one of the first management team members at Command Audio, an on-demand media technology company, which raised over $80 million from Tier 1 venture funds and strategic investors.

Kiptronic provides an ad insertion and campaign management technology platform as a service to leading rich media publishers. The company allows rich media content producers to dynamically schedule, insert and track pre-roll, mid-roll and post-roll video and audio ads within content. Kiptronic's unique approach allows publishers to continue to deliver content to users as they always have, while maximizing revenue from their libraries of programming.

Online video advertising in the U.S. alone is expected to be a $4.3 billion opportunity by 2011, according to market researcher eMarketer.

About Kiptronic

Kiptronic has built a patent-pending technology service for rich media content publishers. The company provides dynamic, targeted ad insertion for video and audio files downloaded to disconnected devices such as iPods, mobile phones, and laptops. Major media companies and independent publishers no longer have to manually insert ads into their content -- with Kiptronic, it happens on-the-fly, without altering existing publishing processes. Key partnerships with rich media content delivery networks enable content publishers to turn on Kiptronic ad insertion as a simple add-on service to manage large ad campaigns. Kiptronic is backed by leading venture capital investors Blueprint Ventures ( and Prism VentureWorks ( For more information visit

Contact Information

  • Press Contact:
    Lisa Black
    LMBPR for Kiptronic
    Email Contact