SOURCE: Kiptronic

February 27, 2008 12:00 ET

Kiptronic Partners With Fox News Radio to Monetize Media Assets

Leading Radio Programmer Requires Dynamic Ad Insertion Platform and Single Management View of Ad Inventory to Monetize Downloaded Audio

SAN FRANCISCO, CA--(Marketwire - February 27, 2008) - Kiptronic, the leader in dynamic ad insertion for video and audio content distributed using the Internet, today announced that it has partnered with Fox News Radio to provide dynamic ad insertion and media management services for its audio content.

Kiptronic's Media Services Platform and OpsCenter management tools will be utilized by Fox News Radio across its popular series of audio programming, from the Fox News Radio Newscast to The Radio Factor with Bill O'Reilly and the Alan Colmes Radio Show.

Online and downloaded video and audio consumption continues to explode, with various market research firms projecting a multi-billion dollar opportunity by the year 2012.

Kiptronic allows content producers such as Fox News Radio to monetize its audio assets by dynamically scheduling, inserting and tracking advertising campaigns across its content library, deriving a new revenue stream from existing assets.

"Fox News Radio is a great example of a major media customer that wants to make the most of its digital media assets," said Bill Loewenthal, President and CEO of Kiptronic. "Our customers come to us needing solutions to monetize their digital assets without making changes to the way they publish their content."

Kiptronic's workflow and ad-serving solutions are delivered as a service through leading content delivery networks such as Akamai and Mirror Image. Customers include leading online, TV, magazine, newspaper and radio publishers.

About Kiptronic

Kiptronic offers a platform for dynamically inserting video and audio ads into digital media for consumption on any device (web pages, iPods, smartphones and laptops) online or offline. The company works with rich media content publishers to help them manage, measure and monetize their content. Major media companies and independent publishers no longer have to manually insert ads into their content -- with Kiptronic, it happens on-the-fly, without altering existing publishing processes. Kiptronic was recently named to the AlwaysOn Media 100 list of top media and advertising-related start-up companies for 2008. The company is backed by leading venture capital investors Blueprint Ventures (www.blueprintventures.com) and Prism VentureWorks (www.prismventure.com). For more information, visit www.kiptronic.com.

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