SOURCE: Kirusa

Kirusa

August 19, 2014 14:07 ET

#Kirusa Acquires Ghanaian Mobile Messaging Provider #Saya

Voice Messaging and Social Media Innovator Kirusa Has #Acquired the Technology, Workforce and Intellectual Property of Saya

NEW PROVIDENCE, NJ and ACCRA, GHANA--(Marketwired - Aug 19, 2014) - Kirusa, the leader in voice messaging and social media mobile apps in emerging markets, today announced that it has acquired Saya Mobile, a #Ghana based provider of instant messaging apps geared specifically for African consumers. Representative of the company's increasing commitment to the region, this acquisition enhances Kirusa's expertise and the reach of its #InstaVoice mobile app across the African continent. As per the deal, Kirusa has acquired the technology, intellectual property, and workforce of Saya, which will now be working on Kirusa's mobile applications.

"Africa remains a top priority for our business," says Inderpal Singh Mumick, CEO of Kirusa. "While there has been astonishing progress of the mobile industry, the biggest impact of mobile in #Africa is yet to come. We believe there are advantages to building products specifically for this region and have made the strategic decision to acquire Saya in line with that thinking. Since its inception, Saya has focused on delivering compelling messaging applications that enhance the mobile user experience and are tailored to the mobile consumers in emerging markets, and more specifically, in Africa."

Founded in 2011, Saya has received wide exposure for its real-time '#Street Chat messaging application. Based on highly scalable backend architecture, Saya's platform includes social network integration, location-based and group chat across multiple phone platforms including J2ME, Android and iOS.

"In launching Saya, we wanted to create a world class product but that was made by Africans, for Africans," says Robert Lamptey, CEO of Saya. "Joining forces with Kirusa is a natural and exciting next step for our team. We remain focused on our goal of placing this technology into the hands of and empowering millions of mobile subscribers. We look forward to realizing this vision together with Kirusa."

"It was a true pleasure working with Kirusa on the acquisition. The professionalism and understanding displayed by their team during this process has been exceptional. Having known Kirusa's management for years and supported Saya since its launch, MEST couldn't be more supportive of Saya becoming a part of a company led by such industry visionaries," says Neal Hansch, Managing Director of the MEST Incubator program in West Africa.

"We are thrilled to have Saya's talented team join Kirusa," says Mumick. "Robert's vision for mobile-first solutions in emerging markets matches that of our company and we believe this collaboration will continue to foster more creativity and innovation for the benefit of our customers."

About Kirusa 
Kirusa is the leader in voice messaging and social media mobile apps that enable mobile subscribers to "Have a Voice!" and share their stories with their family and friends across the globe. Kirusa's solutions include InstaVoice®, #CelebConnect™ and #SportsConnect™ apps, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents. Kirusa solutions are built on its patented technology, and its highly reliable and scalable multimodal and cloud platforms, which process over one billion events a month. Kirusa has been recognized as one of top 20 most promising technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. The InstaVoice app won first prize at NJTC Mobile Apps Forum. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a US registered trademark of Kirusa, Inc.

For more information, visit: www.kirusa.com

About Saya Mobile
Saya is a mobile messaging company with services that cater to high-growth mobile markets worldwide. Its application has brought cheap mobile messaging to people who do not have smartphones in emerging economies. Saya Messenger is used in over 35 countries worldwide with Ghana, Nigeria, Kenya, India, and Indonesia being its biggest markets. Saya Messenger cuts the cost of messaging for people in these markets by over a 1000 times allowing the people that need cheap messaging to enjoy it. Saya's Streetchat feature which groups people in the same location into a chatroom was used by feature phone users during the Syrian and Egyptian uprising for communication. The company was a TechCrunch Disrupt finalist in 2012 and has gone on to win other awards both locally and internationally. Saya was founded by Robert Lamptey and Badu Boahen, both graduates of the Meltwater Entrepreneurial School of Technology (MEST), a program that provides training, investment and mentoring for aspiring technology entrepreneurs in Africa. Saya's investors include the Meltwater Foundation, Forward Partners and Progress through Business.

For more information, visit: www.saya.im