SOURCE: Kirusa


September 28, 2015 09:02 ET

Kirusa Launches InstaVoice Celeb in Partnership With Vodacom DRC

InstaVoice Celeb Service Enables Fans to Engage Directly With Their Favorite Celebrities Through Voice Messages; Service Is Available Across DRC, to all Vodacom Subscribers; Pasteur Marcello Tunasi, Koffi Olomide, Werrason, Prohete Joel Francis Tatu, Tatu Kadiombo and Fiston Saisai Amongst Many Stars Active on InstaVoice Celeb

NEW PROVIDENCE, NJ, and KINSHASA, DEMOCRATIC REPUBLIC OF CONGO--(Marketwired - Sep 28, 2015) - Kirusa, the leader in voice messaging and social media mobile apps in emerging markets, today announced the launch of its popular social media service, InstaVoice Celeb™, in partnership with Vodacom in DRC. The service enables fans to engage directly with their favorite celebrities through voice messages. InstaVoice Celeb is available for all Vodacom DRC customers, on both smartphone and feature phones. Kirusa is a leader in voice messaging and social media mobile apps in emerging markets.

From Celeb-to-fans and fans-to-Celeb, InstaVoice Celeb provides a seamless flow of messages. Using the unique voice microblogging feature of InstaVoice, celebrities express their emotions and share their joyous and challenging moments. Their fans can hear them, a better option than just seeing their text messages on a social networking site or in a media publication. The voice messages are delivered instantly to fans, creating a 'Voice Twitter' like experience. InstaVoice Celeb service goes over and above the regular social networking platforms by creating a unique 'connect' between celebrities and fans using multiple channels of interactions, including one-on-one calls, meetings, merchandising, and events.

InstaVoice Celeb service has attracted many celebrities like Pasteur Marcello Tunasi, Koffi Olomide, Werrason, Prohete Joel Francis Tatu, Tatu Kadiombo, Fiston Saisai and many more are expected to join shortly.

Speaking at the launch, Olivier Ngyala, Senior Manager VAS & Business Development of Vodacom DRC says, "We are delighted to launch InstaVoice Celeb on the Kirusa Platform. InstaVoice Celeb is a fascinating way to stay connected with famous personalities from all walks of life. The service has incredible features that facilitate two-way interaction between fans and their cherished celebrities."

Delighted with the service, Marcello Jeremie Tunasi, Pastor of 'Eglise la Compassion', Spiritual Learder of 'Centre de Reveil, d'Evangilisation et de Misson, C.R.E.F.M' and President of 'Marcello ministries' added, "What a fantastic service! I find it an excellent and most convenient way to connect with my fans. I love to use this service."

InstaVoice Celeb service has over 11 million fans and is growing rapidly in Africa and Latin America.

On this occasion, Ingersol Jayakumar, Head of Marketing at Kirusa, said, "InstaVoice Celeb is gaining rapid traction in Africa. With this launch, I am hopeful Vodacom DRC subscribers will be thrilled to find a new way to connect with their favorite stars."

About Vodacom DRC
Vodacom is a mobile communications company providing voice, messaging, data and converged solutions to around 50 million active customers in Africa. We are majority owned by Vodafone, one of the world's largest mobile communications companies by revenue, and are listed on the JSE. Vodacom's head office is in Johannesburg, South Africa, and its operations include networks in Tanzania, the Democratic Republic of Congo, Mozambique, South Africa,and Lesotho. For more information visit

About Kirusa
Kirusa is the leader in voice messaging and social media mobile apps that enable mobile subscribers to "Have a Voice!" and share their stories with their family and friends across the globe. Kirusa's solutions include InstaVoice®, InstaVoice Celeb™ and InstaVoice Sports™ apps, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents. Kirusa solutions are built on its patented technology, and its highly reliable and scalable multimodal and cloud platforms, which process over one billion events a month. Kirusa has been recognized as one of top 20 most promising technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. The InstaVoice app won first prize at NJTC Mobile Apps Forum. Informa selected InstaVoice as finalist for the Best App in Africa. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a US registered trademark of Kirusa, Inc. For more information visit