SOURCE: Kirusa

September 16, 2008 10:13 ET

Kirusa Partners With Microimage Mobile Media to Enrich Voice SMS

Enhances Voice SMS Usage With User Friendly Access and Multilingual Notification

NEW PROVIDENCE, NJ and COLOMBO, SRI LANKA--(Marketwire - September 16, 2008) - Kirusa, the world's leading vendor of Voice SMS and a leading developer of value-added mobile services, today announced a partnership with Microimage Mobile Media, a recognized mobile & media technology provider, and the availability of a java client for Voice SMS, enabling mobile users to send Voice SMS messages using their local phone address book. The java client is available today in English, and will be made available in other languages shortly, so that users can receive messages in the language of their choice.

Microimage Mobile Media is the pioneer in providing mobile localization for emerging markets. They provide range of localized messaging & content browsing products to empower native language users. MMM's Java client is available in Hindi, Tamil, Malayalam, Kannada, Telugu, Bengali, Sinhalese, Thaana and many more languages, that allows people to send and receive messages in their own language. MMM's J2ME platform supports handsets like Nokia, Sony Ericsson, Motorola, Samsung etc.

"It's great to partner with Kirusa. We aim to continuously enhance our market presence with handset specific client development expertise and pool in lots of innovations to the mobile communications market. We hope this partnership will enable both companies to add value to the existing markets and also enable us to penetrate new markets by providing enhanced functionality," said, Harsha Purasinghe, CEO of Microimage Mobile Media.

With this partnership, Kirusa and Microimage Mobile Media will work to integrate the java client with the Kirusa Voice SMS solution, to support sending and receiving of Voice SMS messages from within the client.

Subscribers will no longer have to memorize and type the phone number of the recipient for sending a Voice SMS. They will be able to select the recipient's name from the phone's address book. In addition, recipients will be able to receive Voice SMS notification in the language of their choice. Further, the notifications can be in different colors, emoticons and background themes.

Ewald Anderl, CTO of Kirusa, said, "Kirusa continuously strives to give our customers the trendiest and most advanced mobile value added services. We are impressed with the technical vision and strength of Microimage Mobile Media in developing mobile client applications, and we are delighted to partner together to bring enhanced mobile value added services to the market."

About Microimage Mobile Media

Microimage Mobile Media is a leading technology innovator for mobile and media domains. The company is a new venture of Microimage, which is a successful college startup from Sri Lanka. The new mobile media venture commenced operations as an independent entity from November 2007. Microimage mobile media provides solutions in the areas of broadcasting platforms and interactive media applications, native language mobile applications/solutions for emerging markets and handset specific applications. Microimage has won many awards and recognition over the years including recognition from GSMA by winning the inaugural GSM Asia innovation award and getting commended at the world awards in Barcelona, Spain. The company has market presence in Sri Lanka, India, Maldives, Laos and Singapore. For more information, please visit

About Kirusa

Kirusa is the world's leading vendor of Voice SMS and a leading developer of mobile value added services that provide the freedom of multimodality. Kirusa's solutions include the hugely successful KV.SMS™, the world's most advanced "Voice SMS" solution that has been selected by more than twenty carriers around the world. The Voice SMS solution allows mobile subscribers to send and reply to SMS messages with voice. Kirusa's solution works on all handsets and on all networks, and offers the industry's most intuitive user interface, with features such as Direct Listen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages, group messaging, mobile number portability, background music, interconnection, international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its rapid user adoption has led to explosive revenue growth for Kirusa's customers. Kirusa offers an exchange service for interconnection of Voice SMS messages between carriers, and is pioneering a suite of applications that touch mobile users through voice. Kirusa has partnered with Qualcomm to deliver a Brew client for sending and receiving Voice SMS messages. Kirusa solutions are built on Kirusa's patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables subscribers to cost effectively deploy additional revenue-generating services such as messaging, search, information, and entertainment applications. Kirusa's solutions are used by mobile subscribers millions of times every day. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in New Delhi and in Bangalore, India. 'Kirusa Voice SMS,' 'Direct Listen,' and 'Speed Codes' are trademarks of Kirusa, Inc. For more information, please visit

Contact Information

  • Media Contact
    Anju T Makin
    Alchemy Corporate Communications
    Tel: +91 98101 70135
    Email Contact

    Microimage Mobile
    Upeksha Purasinghe
    Manager - Finance & Public Relations
    Tel: +94114400055
    Email Contact